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~isPartOf:"Marketing theory"
~language:"eng"
~subject:"Brand management"
~subject:"Relationship marketing"
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Brand management
Relationship marketing
B-to-B-Marketing
7
Business-to-business marketing
7
Betriebliche Wertschöpfung
5
Value creation
5
Customer value
4
Kundenwert
4
Lieferantenmanagement
4
Supplier relationship management
4
Beziehungsmarketing
3
Service-Dominant Logic
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Service-dominant logic
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Business-to-business
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Marketing theory
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Marketingtheorie
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Unternehmenskooperation
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Unternehmensnetzwerk
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resource integration
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service ecosystem
2
service-dominant logic
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value co-creation
2
Alan P. Fiske
1
B2B
1
B2B marketing
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Customer integration
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Digitalisierung
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Digitization
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E-commerce
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Erdölgewinnung
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Großbritannien
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Kundenintegration
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Corsaro, Daniela
1
Hilton, Toni
1
Hughes, Tim
1
Maggioni, Isabella
1
Mencarelli, Rémi
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Rivière, Arnaud
1
Vafeas, Mario
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Marketing theory
Industrial marketing management : the international journal for industrial and high-tech firms
194
The journal of business & industrial marketing
94
Journal of business research : JBR
40
Journal of business-to-business marketing
37
Journal of marketing
10
Journal of the Academy of Marketing Science
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
The journal of personal selling & sales management : JPSSM
8
Journal of customer behaviour
7
European journal of marketing : EJM
6
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
6
Management decision : MD
6
Journal of strategic marketing
5
Marketing intelligence & planning
5
The journal of product & brand management
5
The journal of services marketing
5
Cogent business & management
4
European journal of marketing
4
International journal of business environment : IJBE
4
International journal of procurement management
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Journal of personal selling & sales management
4
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
4
Journal of retailing and consumer services
4
Handbook of business-to-business marketing
3
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
3
International business and economics research journal
3
International journal of services and operations management
3
Journal of business market management : JBM
3
Journal of marketing theory and practice
3
Journal of purchasing and supply management
3
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
3
The service industries journal
3
Total quality management & business excellence
3
Asia Pacific journal of marketing and logistics
2
Businesses
2
Corporate reputation review : an international journal
2
Cross cultural & strategic management
2
Economic research
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ECONIS (ZBW)
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1
The transformation of selling for value co-creation : antecedents and boundary conditions
Corsaro, Daniela
;
Maggioni, Isabella
- In:
Marketing theory
22
(
2022
)
4
,
pp. 563-600
Persistent link: https://www.econbiz.de/10013435581
Saved in:
2
Antecedents to value diminution : a dyadic perspective
Vafeas, Mario
;
Hughes, Tim
;
Hilton, Toni
- In:
Marketing theory
16
(
2016
)
4
,
pp. 469-491
Persistent link: https://www.econbiz.de/10011645950
Saved in:
3
Perceived value in B2B and B2C : a comparative approach and cross-fertilization
Mencarelli, Rémi
;
Rivière, Arnaud
- In:
Marketing theory
15
(
2015
)
2
,
pp. 201-220
Persistent link: https://www.econbiz.de/10011494597
Saved in:
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