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~subject:"Customer integration"
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Customer integration
Social Web
17
Social web
17
Consumer behaviour
11
Konsumentenverhalten
11
Brand management
9
Markenführung
9
Kundenintegration
5
social media
4
Betriebliche Wertschöpfung
3
Brand
3
Markenartikel
3
Value creation
3
consumption
3
Beziehungsmarketing
2
Big event
2
Großveranstaltung
2
Internet
2
Relationship marketing
2
Social network
2
Social values
2
Soziale Werte
2
Soziales Netzwerk
2
netnography
2
value co-creation
2
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Arts
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Authenticity
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Brand community
1
Brand image
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BtoC (business-to-consumers) online brand community
1
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Cova, Bernard
1
Fisher, Dan
1
Gambetti, Rossella C.
1
Graffigna, Guendalina
1
Pace, Stefano
1
Pongsakornrungsilp, Siwarit
1
Schroeder, Jonathan E.
1
Sigala, Marianna
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1
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Marketing theory
Journal of business research : JBR
46
Journal of retailing and consumer services
23
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
15
Technological forecasting & social change : an international journal
12
The journal of brand management : an international journal
11
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
10
Industrial marketing management : the international journal for industrial and high-tech firms
9
The journal of product & brand management
9
International journal of technology marketing : IJTMkt
8
Journal of strategic marketing
8
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
8
The journal of product innovation management : an international publication of the Product Development & Management Association
7
Marketing intelligence & planning
6
Research policy : policy, management and economic studies of science, technology and innovation
6
The journal of services marketing
6
Asia Pacific journal of marketing and logistics
5
Contemporary issues in social media marketing
5
Handbook of social media management : value chain and business models in changing media markets
5
Innovation: organization & management : IOM
5
International journal of internet marketing and advertising : IJIMA
5
International journal of networking and virtual organisations : IJNVO
5
Journal of engineering and technology management : JET-M
5
Journal of management information systems : JMIS
5
Journal of marketing management : MM
5
Journal of marketing theory and practice
5
Journal of promotion management : innovations in planning and applied research
5
Journal of service management
5
Journal of service theory and practice : JSTP
5
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
SpringerLink / Bücher
5
Technovation : the international journal of technological innovation, entrepreneurship and technology management
5
Business horizons
4
Community-Marketing : wie Unternehmen in sozialen Netzwerken Werte schaffen
4
Electronic markets : EM ; the international journal of electronic commerce and business media
4
Electronic markets : the international journal on networked business
4
Information systems research : ISR
4
International journal of hospitality management
4
International journal of innovation and technology management
4
International journal of innovation management
4
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ECONIS (ZBW)
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1
A market approach to social value co-creation : findings and implications from "Mageires" the social restaurant
Sigala, Marianna
- In:
Marketing theory
19
(
2019
)
1
,
pp. 27-45
Persistent link: https://www.econbiz.de/10012001453
Saved in:
2
Value co-creation between the "inside" and the "outside" of a company : insights from a brand community failure
Gambetti, Rossella C.
;
Graffigna, Guendalina
- In:
Marketing theory
15
(
2015
)
2
,
pp. 155-178
Persistent link: https://www.econbiz.de/10011494449
Saved in:
3
Brand volunteering : value co-creation with unpaid consumers
Cova, Bernard
;
Pace, Stefano
;
Skålén, Per
- In:
Marketing theory
15
(
2015
)
4
,
pp. 465-485
Persistent link: https://www.econbiz.de/10011494733
Saved in:
4
Cocreation is chaotic : what it means for marketing when no one has control
Fisher, Dan
;
Smith, Scott
- In:
Marketing theory
11
(
2011
)
3
,
pp. 325-350
Persistent link: https://www.econbiz.de/10009355164
Saved in:
5
Understanding value co-creation in a co-consuming brand community
Pongsakornrungsilp, Siwarit
;
Schroeder, Jonathan E.
- In:
Marketing theory
11
(
2011
)
3
,
pp. 303-324
Persistent link: https://www.econbiz.de/10009355169
Saved in:
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