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~isPartOf:"Marketing theory"
~subject:"Social web"
~subject:"Success factor"
~subject:"Theorie"
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Social web
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Brand management
44
Markenführung
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Consumer behaviour
14
Konsumentenverhalten
14
Brand
11
Brand image
11
Markenartikel
11
Markenimage
11
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10
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5
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5
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5
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branding
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1
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1
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Marketing theory
Journal of business research : JBR
108
SpringerLink / Bücher
69
The journal of brand management : an international journal
65
The journal of product & brand management
62
Journal of retailing and consumer services
55
International journal of internet marketing and advertising : IJIMA
48
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
33
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
29
Journal of promotion management : innovations in planning and applied research
28
Springer eBook Collection / Business and Economics
22
Business horizons
21
Journal of marketing communications
21
Journal of marketing management : MM
20
Marketing intelligence & planning
20
International journal of advertising : the review of marketing communications
19
Springer eBook Collection
18
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
17
Journal of internet commerce
17
Journal of marketing management : JMM ; journal of the Academy of Marketing
17
Tourism management : research, policies, practice
17
Gabler Edition Wissenschaft
16
Innovatives Markenmanagement
16
Journal of marketing
16
Industrial marketing management : the international journal for industrial and high-tech firms
14
Journal of the Academy of Marketing Science
14
Asia Pacific journal of marketing and logistics
13
Cogent business & management
13
European journal of marketing : EJM
13
Journal of fashion marketing and management
13
Journal of strategic marketing
13
LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
13
Psychology & marketing
12
Technological forecasting & social change : an international journal
12
International journal of electronic marketing and retailing : IJEMR
11
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
11
Journal of promotion management : JPM
11
Springer Proceedings in Business and Economics
11
European Sport management quarterly : ESMQ
10
Gabler Edition Wissenschaft / Innovatives Markenmanagement
10
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ECONIS (ZBW)
12
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1
Expanding understanding of brand value co-creation on social media from an S-D logic perspective : introducing structuration theory
Simmons, Geoffrey
;
Durkin, Mark
- In:
Marketing theory
23
(
2023
)
4
,
pp. 607-629
Persistent link: https://www.econbiz.de/10014631364
Saved in:
2
Games people play with brands : an application of transactional analysis to marketplace relationships
Molesworth, Mike
;
Grigore, Georgiana F.
;
Jenkins, Rebecca
- In:
Marketing theory
18
(
2018
)
1
,
pp. 121-146
Persistent link: https://www.econbiz.de/10011825712
Saved in:
3
Dwelling dynamics in consumption encampments : tailgating as emplaced brand community
Bradford, Tonya Williams
;
Sherry, John F.
- In:
Marketing theory
18
(
2018
)
2
,
pp. 203-217
Persistent link: https://www.econbiz.de/10011894351
Saved in:
4
Online brand community practices and the construction of brand legitimacy
Hakala, Henri
;
Niemi, Laura
;
Kohtamäli, Marko
- In:
Marketing theory
17
(
2017
)
4
,
pp. 537-558
Persistent link: https://www.econbiz.de/10011825052
Saved in:
5
Value co-creation between the "inside" and the "outside" of a company : insights from a brand community failure
Gambetti, Rossella C.
;
Graffigna, Guendalina
- In:
Marketing theory
15
(
2015
)
2
,
pp. 155-178
Persistent link: https://www.econbiz.de/10011494449
Saved in:
6
A semiotic analysis of consumer-generated antibranding
Kucuk, S. Umit
- In:
Marketing theory
15
(
2015
)
2
,
pp. 243-264
Persistent link: https://www.econbiz.de/10011494620
Saved in:
7
Bow to Stern : can literary theory plumb an unfathomable brand?
Brown, Stephen
- In:
Marketing theory
15
(
2015
)
4
,
pp. 445-464
Persistent link: https://www.econbiz.de/10011494669
Saved in:
8
Brand volunteering : value co-creation with unpaid consumers
Cova, Bernard
;
Pace, Stefano
;
Skålén, Per
- In:
Marketing theory
15
(
2015
)
4
,
pp. 465-485
Persistent link: https://www.econbiz.de/10011494733
Saved in:
9
Religious communities and the marketplace : learning and performing consumption in an Islamic network
Kartaş, Mustafa
;
Sandıkçı, Özlem
- In:
Marketing theory
13
(
2013
)
4
,
pp. 465-484
Persistent link: https://www.econbiz.de/10010233268
Saved in:
10
Cocreation is chaotic : what it means for marketing when no one has control
Fisher, Dan
;
Smith, Scott
- In:
Marketing theory
11
(
2011
)
3
,
pp. 325-350
Persistent link: https://www.econbiz.de/10009355164
Saved in:
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