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~isPartOf:"Marketing through minefields"
~subject:"Innovation"
~type_genre:"Case study"
~type_genre:"Government document"
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Marketing through minefields
International journal of business innovation and research
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Materialien zur Bildungsplanung und zur Forschungsförderung
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Service Design : innovative Services und exzellente Kundenerlebnisse gestalten
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The journal of business & industrial marketing
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The quality improvement customers didn't want
Iacobucci, Dawn
- In:
Marketing through minefields
,
(pp. 121-160)
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2008
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