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~type_genre:"Conference paper"
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Markstones-Arbeitspapiere
LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
29
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
10
International journal of advertising : the quarterly review of marketing communications
7
Wissenschaftliche Arbeitspapiere / F / Center of Market-Oriented Product and Production Management
6
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
5
Journal of business research : JBR
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Simon Business School working paper
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Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
4
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
4
ERIM report series research in management
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Journal of marketing management : MM
4
Reutlinger Diskussionsbeiträge zu Marketing und Management
4
The journal of brand management : an international journal
4
Working papers / Wharton School, University of Pennsylvania / Marketing
4
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
3
Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
3
CESifo working papers
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Digital economy for customer benefit and business fairness : proceedings of the International Conference on Sustainable Collaboration in Business, Information and Innovation (SCBTII 2019), Bandung, Indonesia, October 9-10, 2019
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Document de travail : une publication du Centre d'Observation Economique de la CCIP
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Dresdner Beiträge zur Betriebswirtschaftslehre
3
ERIM Ph. D. series research in management / Erasmus Institute of Management
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Les cahiers de recherche / HEC Paris
3
Lund studies in economics and management
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Research on Islamic Business Concepts : Proceedings of the 12th Global Islamic Marketing Conference, December 2021
3
SFB 649 discussion paper
3
Working paper / Indian Institute of Management, Ahmedabad
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Working paper series / Department of Economics, University of Missouri-Columbia
3
Working papers / Universitat Pompeu Fabra, Department of Economics and Business
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2
Arbeitspapiere der Nordakademie
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Beiträge der Hochschule Pforzheim
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Cahier de recherche / Faculté des Sciences Economiques et Sociales, Hautes Etudes Commerciales, Université de Genève
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Discussion paper / Social Science Research Center Berlin (WZB), Research Area Markets and Choice, Research Unit Market Behavior
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Discussion paper series / Research Institute for Economics and Business Administration, Kobe University
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ECONIS (ZBW)
7
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1
Welchen Einfluss hat die Selbstwirksamkeit auf das CSR-bezogene Kaufverhalten? State-of-the-Art und weiterer Forschungsbedarf
Burmann, Christoph
;
Meyer, Nico
-
2022
Persistent link: https://www.econbiz.de/10014326794
Saved in:
2
Brand personality measurement with the Neo-Jungian Archetypes framework
Burmann, Christoph
;
Varvier, Jean-Louis
-
2022
Persistent link: https://www.econbiz.de/10012802130
Saved in:
3
Gamification in sozialen Medien : Auswirkungen gamifizierter Inhalte auf die Markenwahrnehmung bei TikTok
Burmann, Christoph
;
Germroth, Gloria
-
2022
Persistent link: https://www.econbiz.de/10012802135
Saved in:
4
Wie kaufrelevant sind CSR Aktivitäten wirklich? State-of-the Art und weiterer Forschungsbedarf
Burmann, Christoph
;
Meyer, Nico
-
2021
Persistent link: https://www.econbiz.de/10012520339
Saved in:
5
Influencer impartiality disclosure on Instagram : the effects of impartiality disclosure on brand objectives, for no and multiple product endorsements
Burmann, Christoph
;
Oprea, Corina
-
2021
Persistent link: https://www.econbiz.de/10012520340
Saved in:
6
Interaktionen mit Social Media Influencern als Instrument zur Reduktion von Markenimagekonfusion
Burmann, Christoph
;
Hiddessen, Jana
-
2019
Persistent link: https://www.econbiz.de/10012206001
Saved in:
7
Strategische Flexibilität - eine Frage der Markenidentität? : die Rolle der Markenidentität im Aufbau strategischer Flexibilität etablierter Unternehmen
Burmann, Christoph
;
Kradolfer, Nora
-
2019
Persistent link: https://www.econbiz.de/10012206002
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