Brand personality measurement with the Neo-Jungian Archetypes framework
Christoph Burmann/Jean-Louis Varvier
| Year of publication: |
January 2022
|
|---|---|
| Authors: | Burmann, Christoph ; Varvier, Jean-Louis |
| Publisher: |
Bremen : markstones Institute of Marketing, Branding & Technology |
| Subject: | Markenimage | Brand image | Messung | Measurement | Markenführung | Brand management | Persönlichkeitspsychologie | Personality psychology |
freely available
| Extent: | 1 Online-Ressource (circa 57 Seiten) Illustrationen |
|---|---|
| Series: | Markstones-Arbeitspapiere. - Bremen : Markstones Institute of Marketing, Branding & Technology, ZDB-ID 2988189-4. - Vol. Nr. 70 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Graue Literatur ; Non-commercial literature ; Arbeitspapier ; Working Paper |
| Language: | English |
| Other identifiers: | 10.26092/elib/1690 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012802130