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~isPartOf:"McGraw-Hill/Irwin series in marketing"
~language:"eng"
~type_genre:"Textbook"
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Marketing management
15
Marketingmanagement
15
Marketing
9
Theorie
6
Theory
6
International marketing
4
Internationales Marketing
4
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4
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3
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Cravens, David W.
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Hartley, Steven W.
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Kerin, Roger A.
2
Marshall, Greg W.
2
McCarthy, Edmund Jerome
2
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2
Peter, Jerome Paul
2
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2
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2
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2
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1
Best, Roger J.
1
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1
Churchill, Gilbert A.
1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
Quelch, John A.
1
Rangan, V. Kasturi
1
Roberts, Mary Lou
1
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1
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McGraw-Hill/Irwin series in marketing
Always learning
98
The McGraw-Hill/Irwin series in finance, insurance, and real estate
53
Springer texts in business and economics
23
The McGraw-Hill/Irwin series in finance, insurance and real estate
22
Wiley finance series
20
The Addison-Wesley series in finance
14
The Pearson series in finance
13
The Prentice Hall series in finance
13
Wiley finance
13
McGraw-Hill series in management
11
The Dryden Press series in finance
11
McGraw-Hill higher education
10
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10
International series in operations research & management science
9
Demystified series
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7
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7
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7
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7
Always Learning
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Charles T. Horngren series in accounting
6
Prentice Hall finance series
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5
Pearson always learning
5
ACTEX academic series
4
An Auerbach book
4
Blackwell business
4
Learning made easy
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4
McGraw-Hill series in finance
4
Oxford higher education
4
Princeton series in finance
4
Routledge series in information systems
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Schaum's outline series
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4
The Baltic University environmental management book series
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ECONIS (ZBW)
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1
Global marketing : foreign entry, local marketing, & global
management
Johansson, Johny K.
-
2006
-
Fourth ed., internat. ed.
Persistent link: https://www.econbiz.de/10002564699
Saved in:
2
Global marketing : foreign entry, local marketing & global
management
Johansson, Johny K.
-
2003
-
3. ed
Persistent link: https://www.econbiz.de/10001664024
Saved in:
3
Relationship selling and sales
management
Johnston, Mark W.
;
Marshall, Greg W.
-
2005
-
Internat. ed
Persistent link: https://www.econbiz.de/10001945396
Saved in:
4
Marketing
management
: a strategic, decision-making approach
Mullins, John W.
;
Walker, Orville C.
;
Boyd, Harper W.
; …
-
2005
-
5. ed
Persistent link: https://www.econbiz.de/10001795505
Saved in:
5
Strategic marketing
Cravens, David W.
;
Piercy, Nigel
-
2006
-
8. ed., internat. ed.
Persistent link: https://www.econbiz.de/10002365243
Saved in:
6
Business marketing : connecting strategy, relationships, and learning
Dwyer, F. Robert
;
Tanner, John F.
-
2006
-
3. ed.
Persistent link: https://www.econbiz.de/10001689787
Saved in:
7
Consumer behavior and marketing strategy
Peter, Jerome Paul
;
Olson, Jerry C.
-
2005
-
7. ed
Persistent link: https://www.econbiz.de/10001855752
Saved in:
8
Strategic marketing
Cravens, David W.
;
Piercy, Nigel
;
Piercy, Nigel
-
2003
-
7. Aufl.
Persistent link: https://www.econbiz.de/10001702726
Saved in:
9
Essentials of marketing : a global-managerial approach
Perreault, William D.
;
McCarthy, Edmund Jerome
-
2006
-
10. ed.
Persistent link: https://www.econbiz.de/10002705289
Saved in:
10
Marketing
Kerin, Roger A.
;
Hartley, Steven W.
;
Berkowitz, Eric N.
; …
-
2006
-
8. ed., internat. ed
Persistent link: https://www.econbiz.de/10002479807
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