Global marketing : foreign entry, local marketing & global management
Johny K. Johansson
| Year of publication: |
c2003 ; 3. ed
|
|---|---|
| Authors: | Johansson, Johny K. |
| Publisher: |
New York, NY [u.a.] : McGraw-Hill/Irwin |
| Subject: | Internationales Marketing | International marketing | Internationaler Markteintritt | International market entry | Management | International | Theorie | Theory | Welt | World | Interkulturelles Management | Cross-cultural management |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XVIII, 654 S Ill., graph. Darst 28 cm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook |
| Language: | English |
| Notes: | Includes bibliographical references and indexes |
| ISBN: | 0-07-247148-4 ; 0-07-119563-7 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001664024