Global marketing: research on foreign entry, local marketing, global management
Year of publication: |
2006
|
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Authors: | Johansson, Johny K. |
Published in: |
Handbook of marketing. - London [u.a.] : Sage Publ., ISBN 1-4129-2120-1. - 2006, p. 457-483
|
Subject: | Internationales Marketing | International marketing | Welt | World | Theorie | Theory | Internationaler Markteintritt | International market entry | Interkulturelles Management | Cross-cultural management | Marktforschung | Market research | International | Management | Globalisierung | Globalization |
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Global marketing : foreign entry, local marketing, & global management
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Global marketing : foreign entry, local marketing & global management
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