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~isPartOf:"McGraw-Hill Irwin series in marketing"
~language:"eng"
~type_genre:"Glossary included"
~type_genre:"Textbook"
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Marketing
Kerin, Roger A.
;
Hartley, Steven W.
;
Rudelius, William
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2009
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9. ed.
Persistent link: https://www.econbiz.de/10003679770
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