Marketing
Roger A. Kerin; Steven W. Hartley; William Rudelius
| Year of publication: |
2009 ; 9. ed.
|
|---|---|
| Authors: | Kerin, Roger A. ; Hartley, Steven W. ; Rudelius, William |
| Publisher: |
Boston, Mass. [u.a.] : McGraw-Hill Irwin |
| Subject: | Marketing | Marketingmanagement | Marketing management |
| Description of contents: | Description [loc.gov] |
| Extent: | XLVII, 742 S. Ill., graph. Darst., Kt. 29 cm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Bibliografie enthalten ; Bibliography included ; Textbook ; Glossar enthalten ; Glossary included |
| Language: | English |
| Notes: | Includes index |
| ISBN: | 978-0-07-340472-1 ; 0-07-340472-1 ; 978-0-07-726589-2 ; 0-07-726589-0 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003679770