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~isPartOf:"Measuring and managing brands"
~isPartOf:"Reihe: Marketing"
~person:"Aaker, David A."
~person:"Vogel, Johannes"
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Measuring and managing brands
Reihe: Marketing
Reihe: Marketing : MAR
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Report / Marketing Science Institute / Marketing Science Institute
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Revealing the corporation : perspectives on identity, image, reputation, corporate branding, and corporate-level marketing ; an anthology
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Consumer evaluations of brand extensions
Aaker, David A.
;
Keller, Kevin Lane
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2009
Persistent link: https://www.econbiz.de/10003784837
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Co-Branding : Markenstrategie der Zukunft ; eine empirische Studie der Markeneffekte beim Co-Branding
Vogel, Johannes
;
Huber, Frank
-
2007
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1. Aufl.
Persistent link: https://www.econbiz.de/10004910369
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