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~isPartOf:"Measuring and managing brands"
~isPartOf:"Report / Marketing Science Institute"
~person:"Aaker, David A."
~person:"Vogel, Johannes"
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Measuring and managing brands
Report / Marketing Science Institute
Reihe: Marketing : MAR
2
Reihe: Marketing
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Report / Marketing Science Institute / Marketing Science Institute
1
Revealing the corporation : perspectives on identity, image, reputation, corporate branding, and corporate-level marketing ; an anthology
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Consumer evaluations of brand extensions
Aaker, David A.
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Keller, Kevin Lane
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2009
Persistent link: https://www.econbiz.de/10003784837
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Managing the corporate brand : the effects of corporate marketing activity on consumer evaluations of brand extensions
Keller, Kevin Lane
;
Aaker, David A.
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1997
Persistent link: https://www.econbiz.de/10010366609
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