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~isPartOf:"Measuring and managing brands"
~subject:"Markenartikel"
~type_genre:"Book section"
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Markenartikel
Consumer behaviour
13
Konsumentenverhalten
13
Marketing management
12
Marketingmanagement
12
Brand management
10
Markenführung
10
Brand
6
Brand image
4
Markenimage
4
Advertising planning
3
Beziehungsmarketing
3
Relationship marketing
3
Target group
3
Werbeplanung
3
Zielgruppe
3
Brand extension
2
Competitive strategy
2
Markentransfer
2
Product differentiation
2
Product management
2
Produktdifferenzierung
2
Produktmanagement
2
Value analysis
2
Wertanalyse
2
Wettbewerbsstrategie
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Advertising effects
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Alkoholfreies Getränk
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Canada
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Cognition
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Competitive advantage
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Consumer goods marketing
1
Economic culture
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Fast Food
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Fast food
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Frauen
1
International marketing
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Internationales Marketing
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Kanada
1
Kognition
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6
Reprint
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English
6
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Baldinger, Allan L.
1
Berry, Lisette
1
Blair, Edward
1
Dyson, Paul
1
Echambadi, Raj
1
Farr, Andy
1
Hollis, Nigel S.
1
Miller, Stephen
1
Pullins, Ellen
1
Roehm, Harper A.
1
Roehm, Michelle L.
1
Romaniuk, Jenni
1
Stockdale, Mark
1
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Measuring and managing brands
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
17
Brands and branding
16
Marke und digitale Medien : der Wandel des Markenkonzepts im 21. Jahrhundert
12
A master class in brand planning : the timeless works of Stephen King
10
Consumer-brand relationships : theory and practice
10
Markendifferenzierung : innovative Konzepte zur erfolgreichen Markenprofilierung
10
The evolution of brands : from signals of quality to storehouses of trust
10
Consumer brand relationships : meaning, measuring, managing
9
Identitätsbasierte Luxusmarkenführung : Grundlagen - Strategien - Controlling
9
Kellogg on branding : the marketing faculty of the Kellogg School of Management
9
Brand management ; Vol. 2
8
Psychology of branding
8
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
7
Cases on branding strategies and product development : successes and pitfalls
7
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
6
Brand management ; Vol. 1
6
Handbook of brand relationships
6
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
5
Electronic word of mouth as a promotional technique : new insights from social media
5
Handbook of research in international marketing
5
Aktuelle Beiträge zur Markenforschung : Tagungsband des 3. Internationalen Markentags
4
Brand management ; Vol. 3
4
Brand management ; Vol. 4
4
Brands and branding geographies
4
Developing successful global strategies for marketing luxury brands
4
Erfolgsfaktor Marke : neue Strategien des Markenmanagements
4
Fashion branding and communication : core strategies of European luxury brands
4
Impulse für die Markenpraxis und Markenforschung : Tagungsband der internationalen Konferenz "DerMarkentag 2011"
4
Markenführung im Billigzeitalter : Wertevernichtung - Spirale ohne Ende
4
Memorable customer experiences : a research anthology
4
Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
4
The Routledge companion to contemporary brand management
4
The definitive book of branding
4
Best practice der Markenführung
3
Brands and brand management : contemporary research perspectives
3
Die neue Macht des Marketing : wie Sie Ihr Unternehmen mit Emotion, Innovation und Präzision profilieren
3
Erfolgreich mit den Großen des Marketings : [Best of Marketing]
3
Innovative Markenführung und -implementierung
3
International marketing ; Vol. 2
3
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ECONIS (ZBW)
6
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1
Are all consumers equal? : segmentation : the statute of limitations
Stockdale, Mark
-
2009
Persistent link: https://www.econbiz.de/10003784825
Saved in:
2
Brand attributes - "distribution outlets' in the mind
Romaniuk, Jenni
-
2009
Persistent link: https://www.econbiz.de/10003784907
Saved in:
3
Brand salience versus brand image : two theories of advertising effectiveness
Miller, Stephen
;
Berry, Lisette
-
2009
Persistent link: https://www.econbiz.de/10003784863
Saved in:
4
Designing loyalty-building programs for packaged goods brands
Roehm, Michelle L.
;
Pullins, Ellen
;
Roehm, Harper A.
-
2009
Persistent link: https://www.econbiz.de/10003784914
Saved in:
5
Understanding, measuring, and using brand equity
Dyson, Paul
;
Farr, Andy
;
Hollis, Nigel S.
-
2009
Persistent link: https://www.econbiz.de/10003784813
Saved in:
6
Why brands grow
Baldinger, Allan L.
;
Blair, Edward
;
Echambadi, Raj
-
2009
Persistent link: https://www.econbiz.de/10003784822
Saved in:
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