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~isPartOf:"Multi-channel marketing, branding and retail design : new challenges and opportunities"
~type_genre:"Case study"
~type_genre:"Collection of articles written by one author"
~type_genre:"Reprint"
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Multi-channel marketing, branding and retail design : new challenges and opportunities
Legends in consumer behavior
40
The evolution of brands : from signals of quality to storehouses of trust
17
Cross-cultural and critical perspectives on brands
16
Brand management ; Vol. 3
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Brand management ; Vol. 2
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Legends in marketing
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Measuring and managing brands
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Brand management ; Vol. 4
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Qualitative marketing research : approaches, techniques and analysis
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The impact of theory on representations of the consumer and the marketing organisation
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Brand management ; Vol. 1
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Premier reference source
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Economic studies
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SAGE benchmarks in culture and society
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Tinbergen Institute research series
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Harvard business review : HBR
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International marketing ; Vol. 2
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Marketing-mix strategies - product strategy and promotion strategy
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Ph.D-afhandling / Økonomisk Institut, Københavns Universitet
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PhD series / Copenhagen Business School
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Research series / Universiteit van Amsterdam
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Theoretical and empirical perspectives in critical marketing studies
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Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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Consumer culture theory
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E.ON Energy Research Center
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ECON PhD dissertations
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Ekonomiska studier
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Electronic commerce & digital markets : ecm
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Journal of food products marketing
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Macromarketing - a global focus ; Vol. 4
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PhD series / Department of Economics, University of Copenhagen
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Research
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Strategic information systems ; Vol. 3
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Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
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Anthropology and business
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Building corporate identity, image and reputation in the digital era
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Combining the best of both worlds in retailing and design : cross-practice integration and innovation, including the role of education
Quartier, Katelijn
;
Lommelen, Tinne
;
Vanrie, Jan
- In:
Multi-channel marketing, branding and retail design : …
,
(pp. 31-49)
.
2016
Persistent link: https://www.econbiz.de/10011582581
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Big store design and marketing effects : non-Western, new-build shopping malls and implications for the re-enchantment of consumption
Roberts, Graham H.
- In:
Multi-channel marketing, branding and retail design : …
,
(pp. 135-161)
.
2016
Persistent link: https://www.econbiz.de/10011582601
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3
Consumer responses to virtual- and real-world retail environment convergence : implications for design-based interventions
Harwood, Tracy
;
Jones, Martin
- In:
Multi-channel marketing, branding and retail design : …
,
(pp. 219-246)
.
2016
Persistent link: https://www.econbiz.de/10011582619
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