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~isPartOf:"Multi-channel marketing, branding and retail design : new challenges and opportunities"
~type_genre:"Case study"
~type_genre:"Handbook"
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Multi-channel marketing, branding and retail design : new challenges and opportunities
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Combining the best of both worlds in retailing and design : cross-practice integration and innovation, including the role of education
Quartier, Katelijn
;
Lommelen, Tinne
;
Vanrie, Jan
- In:
Multi-channel marketing, branding and retail design : …
,
(pp. 31-49)
.
2016
Persistent link: https://www.econbiz.de/10011582581
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2
Big store design and marketing effects : non-Western, new-build shopping malls and implications for the re-enchantment of consumption
Roberts, Graham H.
- In:
Multi-channel marketing, branding and retail design : …
,
(pp. 135-161)
.
2016
Persistent link: https://www.econbiz.de/10011582601
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Consumer responses to virtual- and real-world retail environment convergence : implications for design-based interventions
Harwood, Tracy
;
Jones, Martin
- In:
Multi-channel marketing, branding and retail design : …
,
(pp. 219-246)
.
2016
Persistent link: https://www.econbiz.de/10011582619
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