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~isPartOf:"Neue betriebswirtschaftliche Forschung : Nbf"
~subject:"Marktforschung"
~subject:"Relationship marketing"
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Marktforschung
Relationship marketing
Theorie
23
Theory
23
Marketing management
22
Marketingmanagement
22
Deutschland
18
Germany
18
Marketing
8
Beziehungsmarketing
5
Beziehungsmanagement
4
Consumer behaviour
4
Estimation
4
Konsumentenverhalten
4
Schätzung
4
Strategisches Management
4
Innovation diffusion
3
Innovationsdiffusion
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International marketing
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Internationales Marketing
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Lieferantenmanagement
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Marketingstrategie
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United States
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Konsumgüterindustrie
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Kundenbindung
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Markenartikel
2
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German
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Faßnacht, Martin
1
Herrmann, Andreas
1
Peter, Sibylle Isabelle
1
Stahl, Heinz K.
1
Walter, Achim
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Werani, Thomas
1
Wübker, Georg
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Neue betriebswirtschaftliche Forschung : Nbf
Industrial marketing management : the international journal for industrial and high-tech firms
54
Journal of business research : JBR
51
Journal of strategic marketing
32
The journal of business & industrial marketing
31
SpringerLink / Bücher
30
Journal of the Academy of Marketing Science
27
Journal of retailing and consumer services
25
Europäische Hochschulschriften / 5
18
European journal of marketing : EJM
17
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
16
Gabler Edition Wissenschaft
15
Marketing intelligence & planning
15
Business horizons
14
Journal of business-to-business marketing
13
Journal of marketing management : MM
13
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
12
Journal of marketing communications
12
Journal of retailing
12
International journal of electronic customer relationship management : IJECRM
11
Jahrbuch der Absatz- und Verbrauchsforschung
11
Journal of marketing
11
Cogent business & management
10
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
10
Management science : journal of the Institute for Operations Research and the Management Sciences
10
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
10
The journal of product & brand management
10
Springer eBook Collection / Business and Economics
9
The marketing review
9
AMS review : official publication of the Academy of Marketing Science
8
Harvard-Business-Manager : das Wissen der Besten
8
International journal of hospitality management
8
Journal of business economics : JBE
8
Marketing letters : a journal of research in marketing
8
Springer eBook Collection
8
The journal of brand management : an international journal
8
The service industries journal
8
Asia Pacific journal of marketing and logistics
7
International journal of internet marketing and advertising : IJIMA
7
International review on public and non-profit marketing
7
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
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ECONIS (ZBW)
7
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1
Bewertung von Kundenbindungsstrategien in B-to-B-Märkten : Methodik und praktische Anwendung
Werani, Thomas
-
2004
-
1. Aufl.
Persistent link: https://www.econbiz.de/10002098732
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2
Eine dienstleistungsorientierte Perspektive des Handelsmarketing
Faßnacht, Martin
-
2003
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001737403
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3
Preisbündelung : Formen, Theorie, Messung und Umsetzung
Wübker, Georg
-
1998
Persistent link: https://www.econbiz.de/10000647324
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4
Der Beziehungspromotor : ein personaler Gestaltungsansatz für erfolgreiches Relationship-Marketing
Walter, Achim
-
1998
Persistent link: https://www.econbiz.de/10000643219
Saved in:
5
Kundenbindung als Marketingziel : Identifikation und Analyse zentraler Determinanten
Peter, Sibylle Isabelle
-
1997
Persistent link: https://www.econbiz.de/10000628099
Saved in:
6
Zero-Migration : ein kundenorientiertes Konzept der strategischen Unternehmensführung
Stahl, Heinz K.
-
1996
Persistent link: https://www.econbiz.de/10000560787
Saved in:
7
Nachfrageorientierte Produktgestaltung : ein Ansatz auf Basis der "means-end"-Theorie
Herrmann, Andreas
-
1996
Persistent link: https://www.econbiz.de/10000610473
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