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~isPartOf:"Neue betriebswirtschaftliche Forschung : Nbf"
~subject:"Relationship marketing"
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Relationship marketing
Theorie
23
Theory
23
Marketing management
22
Marketingmanagement
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Deutschland
18
Germany
18
Marketing
8
Beziehungsmarketing
5
Beziehungsmanagement
4
Consumer behaviour
4
Estimation
4
Konsumentenverhalten
4
Schätzung
4
Strategisches Management
4
Innovation diffusion
3
Innovationsdiffusion
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International marketing
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Internationales Marketing
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Lieferantenmanagement
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Marketingstrategie
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Supplier relationship management
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USA
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United States
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B-to-B-Marketing
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Brand
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Business-to-business marketing
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Customer service
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Dienstleistungsmarketing
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Erfolgsfaktor
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Kaufverhalten
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Konsumgüterindustrie
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Kundenbindung
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Kundenservice
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Markenartikel
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Market research
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Marketing-Mix
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Marktbearbeitung
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Marktforschung
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German
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Faßnacht, Martin
1
Peter, Sibylle Isabelle
1
Stahl, Heinz K.
1
Walter, Achim
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Werani, Thomas
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Neue betriebswirtschaftliche Forschung : Nbf
Industrial marketing management : the international journal for industrial and high-tech firms
46
Journal of business research : JBR
46
The journal of business & industrial marketing
29
Journal of strategic marketing
28
SpringerLink / Bücher
24
Journal of retailing and consumer services
23
European journal of marketing : EJM
17
Journal of the Academy of Marketing Science
16
Business horizons
14
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
11
Journal of marketing communications
11
Journal of retailing
11
Cogent business & management
10
International journal of electronic customer relationship management : IJECRM
10
Journal of marketing
10
Journal of marketing management : MM
10
The journal of product & brand management
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
Journal of business-to-business marketing
9
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
9
Europäische Hochschulschriften / 5
8
Gabler Edition Wissenschaft
8
Harvard-Business-Manager : das Wissen der Besten
8
International journal of hospitality management
8
Springer eBook Collection / Business and Economics
8
The service industries journal
8
Asia Pacific journal of marketing and logistics
7
International journal of internet marketing and advertising : IJIMA
7
International review on public and non-profit marketing
7
Jahrbuch der Absatz- und Verbrauchsforschung
7
Journal of marketing management : JMM ; journal of the Academy of Marketing
7
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
7
Marketing intelligence & planning
7
Marketing letters : a journal of research in marketing
7
The journal of brand management : an international journal
7
The marketing review
7
International journal of retail & distribution management
6
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
6
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
6
Journal of international marketing
6
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ECONIS (ZBW)
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1
Bewertung von Kundenbindungsstrategien in B-to-B-Märkten : Methodik und praktische Anwendung
Werani, Thomas
-
2004
-
1. Aufl.
Persistent link: https://www.econbiz.de/10002098732
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2
Eine dienstleistungsorientierte Perspektive des Handelsmarketing
Faßnacht, Martin
-
2003
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001737403
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3
Der Beziehungspromotor : ein personaler Gestaltungsansatz für erfolgreiches Relationship-Marketing
Walter, Achim
-
1998
Persistent link: https://www.econbiz.de/10000643219
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4
Kundenbindung als Marketingziel : Identifikation und Analyse zentraler Determinanten
Peter, Sibylle Isabelle
-
1997
Persistent link: https://www.econbiz.de/10000628099
Saved in:
5
Zero-Migration : ein kundenorientiertes Konzept der strategischen Unternehmensführung
Stahl, Heinz K.
-
1996
Persistent link: https://www.econbiz.de/10000560787
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