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~isPartOf:"New techniques for brand management in the healthcare sector"
~subject:"Arzneimittel"
~subject:"United States"
~type_genre:"Book section"
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New techniques for brand management in the healthcare sector
Green and sustainable pharmacy : [1st International Conference on Sustainable Pharmacy]
14
Indian pharmaceutical industry : strategies and challenges in formulations marketing
14
Arzneimittel-Supply-Chain : Marktsituation, aktuelle Herausforderungen und innovative Konzepte
13
Pharmalogistik : Prozesse - Instrumente - Praxisbeispiele
12
Innovation and marketing in the pharmaceutical industry : emerging practices, research, and policies
10
Development of scientific marketing in the twentieth century : research for sales in the pharmaceutical industry
9
Handbuch Market-Access : Marktzulassung ohne Nebenwirkungen
9
The Oxford handbook of the economics of the biopharmaceutical industry
9
Pharmaceutical innovation : incentives, competition, and cost-benefit analysis in international perspective
8
Access to medicines in India
6
Investing in health : the social and economic benefits of health care innovation
6
Effizienz, Qualität und Nachhaltigkeit im Gesundheitswesen : Theorie und Politik öffentlichen Handelns, insbesondere in der Krankenversicherung ; Festschrift zum 65. Geburtstag von Eberhard Wille
5
Pharmaökonomie in Deutschland : gesetzliche Rahmenbedingungen, Vorgaben und Umsetzung in die Praxis
5
Leadership and management in pharmacy practice
4
The economics of medical technology
4
The economics of new health technologies : incentives, organisation and financing
4
Dienstleistungspotenziale und Geschäftsmodelle in der Personalisierten Medizin : Konzepte, Analysen und Potenziale
3
Doping am Arbeitsplatz : Problembewältigung und Leistungssteigerung um jeden Preis?
3
Economic dimensions of personalized and precision medicine
3
Herausforderungen des medizinischen Fortschritts im Krankenhaus- und Arzneimittelbereich : 24. Bad Orber Gespräche über kontroverse Themen im Gesundheitswesen
3
International public goods and transfer of technology under a globalized intellectual property regime
3
Measuring and modeling health care costs
3
Modelling our future : population ageing, health and aged care
3
The Swedish pharmaceuticals market : essays on entry, competition and antibiotic resistance
3
Bittere Arznei : Wirtschaftsethik und Ökonomik der pharmazeutischen Industrie
2
Competition and innovation in the Swedish pharmaceutical market
2
Consumer behavior
2
Engaging the new world : responses to the knowledge economy ; in honour of Peter J. Sheehan
2
Festschrift für Prof. Dr. J.-Matthias Graf von der Schulenburg : aktuelle versicherungs- und gesundheitsökonomische Beiträge
2
Gesundheitsökonomie und Gesundheitspolitik im Spannungsfeld zwischen Wissenschaft und Politikberatung : [Festschrift für Günter Neubauer]
2
Gesundheitsökonomie und Wirtschaftspolitik : Festschrift zum 70. Geburtstag von Prof. Dr. Dr. h.c. Peter Oberender
2
Global pharmaceuticals : ethics, markets, practices
2
Handbook of health economics ; Volume two
2
Intellectual property, public policy and international trade
2
Knowledge accumulation and industry evolution : the case of Pharma-Biotech
2
Krankenhausmanagement : Strategien, Konzepte, Methoden
2
Managing the Future Supply Chain : current concepts and solutions for reliability and robustness
2
Market Access im Gesundheitswesen : Hürden und Zugangswege zur Gesundheitsversorgung
2
Multidisciplinary approaches to organizational governance during health crises
2
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Pharmaceutical promotion : a literature review and research agenda
Harindranath R.M
;
Sivakumaran, Bharadhwaj
- In:
New techniques for brand management in the healthcare sector
,
(pp. 44-63)
.
2021
Persistent link: https://www.econbiz.de/10012515649
Saved in:
2
Consumer decision making from a beloved brand : the Aspirin case
Borges, Ana Pinto
;
Rodrigues, Paula Cristina Lopes
- In:
New techniques for brand management in the healthcare sector
,
(pp. 184-198)
.
2021
Persistent link: https://www.econbiz.de/10012516044
Saved in:
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