Consumer decision making from a beloved brand : the Aspirin case
Year of publication: |
2021
|
---|---|
Authors: | Borges, Ana Pinto ; Rodrigues, Paula Cristina Lopes |
Published in: |
New techniques for brand management in the healthcare sector. - Hershey, PA : Business Science Reference, ISBN 978-1-7998-3034-4. - 2021, p. 184-198
|
Subject: | Arzneimittel | Pharmaceuticals | Markenartikel | Brand | Konsumentenverhalten | Consumer behaviour |
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