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~isPartOf:"New world marketing"
~subject:"China"
~subject:"Marktforschung"
~type:"article"
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Brouthers, Lance Eliot
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Javalgi, Rajshekhar G.
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McNicol, Jason
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Mo, Julie
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Scherer, Robert F.
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Young, Robert B.
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New world marketing
Journal of global marketing
15
Journal of business research : JBR
13
Journal of international marketing
9
Asia Pacific journal of marketing and logistics
7
International marketing review
7
Handbook of research in international marketing
6
International business review : the official journal of the European International Business Academy
5
International journal of advertising : the quarterly review of marketing communications
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Journal of business ethics : JOBE
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Journal of international consumer marketing
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Journal of macromarketing : examining the interactions among markets, marketing, and society
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Business horizons
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Consumption culture in Europe : insight into the beverage industry
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Cross cultural management : an international journal
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Cross-cultural and critical perspectives on brands
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Entrepreneurship in international marketing
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Handbook on cross-cultural marketing
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International journal of Chinese culture and management : IJCCM
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Journal of international business studies : JIBS ; an official journal of the Academy of International Business
3
Management international review : mir ; journal of international business
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The globalisation of Chinese business : implications for multinational investors
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The journal of business & industrial marketing
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The journal of consumer marketing
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Beyond Hofstede : culture frameworks for global marketing and management
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Brand management in emerging markets : theories and practice
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Foreign trade review : quarterly journal of Indian Institute of Foreign Trade
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Han gug gae bal yeon gu
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Harvard business review : HBR
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Industrial marketing management : the international journal for industrial and high-tech firms
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Innovationen im sektoralen Marketing : Festschrift zum 60. Geburtstag von Fritz Scheuch ; mit 15 Tabellen
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Internationalisierung industrieller Dienstleistungen : Leitfaden und Instrumente zur Planung des Internationalisierungserfolges
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Journal for global business advancement : JGBA
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Journal of China marketing
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Journal of euromarketing
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Journal of marketing communications
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Journal of retailing and consumer services
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Journal of strategic marketing
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Marketing management : a cultural perspective
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What is in a name? : transferring brands to China
Mo, Julie
;
McNicol, Jason
;
Brouthers, Lance Eliot
-
2007
Persistent link: https://www.econbiz.de/10003537228
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2
The value of qualitative research for international marketers : cross-cultural issues and recommendations
Javalgi, Rajshekhar G.
;
Young, Robert B.
;
Scherer, Robert F.
-
2007
Persistent link: https://www.econbiz.de/10003537239
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