//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Nonprofit and voluntary sector quarterly"
~subject:"Konsumentenverhalten"
~subject:"Personalmarketing"
~type:"article"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Internal branding"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Konsumentenverhalten
Personalmarketing
Brand image
1
Brand management
1
Consumer behaviour
1
Emotion
1
International marketing
1
Internationales Marketing
1
Markenführung
1
Markenimage
1
Nonprofit organization
1
Nonprofit-Organisation
1
brand orientation
1
charismatic leadership
1
internal branding
1
staff emotional brand attachment
1
staff service involvement
1
more ...
less ...
Type of publication
All
Article
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Chapleo, Chris
1
Ko, Wai Wai
1
Liu, Gordon
1
Ngugi, Isaac K.
1
Published in...
All
Nonprofit and voluntary sector quarterly
The journal of product & brand management
7
European journal of marketing : EJM
3
The journal of brand management : an international journal
3
International journal of contemporary hospitality management
2
International journal of hospitality management
2
Journal of strategic marketing
2
Personalmarketing 2.0 : vom Employer Branding zum Recruiting
2
Asia Pacific journal of marketing and logistics
1
Asia-Pacific journal of business administration
1
Corporate reputation review
1
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
1
Ekonomika : međunarodni časopis za ekonomsku teoriju i praksu i društvena pitanja
1
Employer brand management : Arbeitgebermarken aufbauen und steuern
1
Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis
1
European journal of marketing
1
European management journal
1
Events und Messen : Stand und Perspektiven der Eventforschung ; [mit der 5. Wissenschaftlichen Konferenz Eventforschung, die am 25. Oktober 2013 vom Lehrstuhl Marketing und Handelsbetriebslehre der TU Chemnitz veranstaltet wurde ...]
1
Global business review
1
Innen beginnen : von der internen Kommunikation zum Internal Branding
1
International journal of Indian culture and business management
1
International journal of business excellence
1
Interne Organisationskommunikation : theoretische Fundierungen und praktische Anwendungsfelder
1
Journal of business research : JBR
1
Journal of business strategies
1
Journal of business strategies : JBS
1
Journal of financial services marketing : JFSM
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of marketing management : MM
1
Journal of promotion management : innovations in planning and applied research
1
Marketing : ZFP ; journal of research and management
1
Marketing and management sciences : proceedings of the International Conference on ICMMS 2008
1
Praxisorientiertes Eventmanagement : Events erfolgreich planen, umsetzen und bewerten
1
Review of economics and development studies
1
Services marketing quarterly
1
Strategic outsourcing : an International journal
1
The Routledge companion to contemporary brand management
1
The journal of services marketing
1
Tourism analysis : an interdisciplinary tourism & hospitality journal
1
Tourism and hospitality research : the surrey quarterly review
1
more ...
less ...
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
Relevance
Date (newest first)
Date (oldest first)
1
The role of internal branding in nonprofit brand management : an empirical investigation
Liu, Gordon
;
Chapleo, Chris
;
Ko, Wai Wai
;
Ngugi, Isaac K.
- In:
Nonprofit and voluntary sector quarterly
44
(
2015
)
2
,
pp. 319-339
Persistent link: https://www.econbiz.de/10010519070
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->