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~isPartOf:"Omega : the international journal of management science"
~isPartOf:"Research"
~subject:"Brand management"
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Search: subject:"Management"
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Brand management
Lieferkette
383
Supply chain
383
Operations Research
309
Operations research
307
Deutschland
274
Theorie
272
Theory
272
Germany
249
Inventory model
170
Lagerhaltungsmodell
170
Innovationsmanagement
110
Lagermanagement
103
Warehouse management
103
Mathematical programming
102
Mathematische Optimierung
102
Scheduling problem
99
Scheduling-Verfahren
99
Strategisches Management
91
Risikomanagement
86
Multi-criteria analysis
80
Multikriterielle Entscheidungsanalyse
80
Data envelopment analysis
78
Data-Envelopment-Analyse
78
Innovation management
75
Risk management
75
Game theory
72
Lieferantenmanagement
72
Spieltheorie
72
Supplier relationship management
72
Supply chain management
70
Management information system
64
Management-Informationssystem
64
Markenführung
61
Heuristics
58
Heuristik
58
Strategic management
58
Digitalisierung
56
Management
56
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55
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55
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5
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42
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23
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German
46
English
19
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Burmann, Christoph
13
Steiner, Paul
5
Schmidt, Holger J.
4
Baumgarth, Carsten
3
Brandtweiner, Roman
3
Kilian, Karsten
3
Bornemann, Torsten
2
Hollmann, Moritz
2
Abraham, Eike Jonas
1
Adomeit, Malte
1
Bakker, Diederich
1
Berz, Jennifer
1
Bigné Alcañiz, J. Enrique
1
Brandenburg, Hermann
1
Chen, Lei
1
Chen, Ying-Ju
1
Diegel, Marius
1
Diehl, Nazim
1
Dierks, Alexander
1
Eilers, Daniela
1
Fantapié Altobelli, Claudia
1
Fink, Tanja
1
Fröhling, Renée
1
Funk, Burkhardt
1
Germelmann, Class Christian
1
Gernsheimer, Oliver
1
Gilbert, Dirk Ulrich
1
Gu, Xiaoyu
1
Gärisch, André
1
Hack, Andreas
1
Halbauer, Ingo
1
Hanisch, Stephan
1
Heinemann, Sabine
1
Hiddessen, Jana
1
Hirmer, Annette-Louise
1
Hodson, Julian Michael
1
Horstmann, Florian
1
Hsiao, Lu
1
Jentschke, Mirjam
1
Joachimsthaler, Erich
1
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Springer Fachmedien Wiesbaden
38
Internationale Konferenz "DerMarkentag" <7., 2018, Koblenz>
2
Helmut-Schmidt-Universität
1
ICORIA <17., 2018, Valencia>
1
Internationale Konferenz "DerMarkentag" <5., 2014, Koblenz>
1
Internationale Konferenz "DerMarkentag" <6., 2016, Berlin>
1
Karlsruher Institut für Technologie
1
Leuphana Universität Lüneburg
1
Springer Gabler <Firma>
1
Springer VS
1
Universität Bremen
1
Wissenschaftliche Konferenz Eventforschung <9., 2017, Chemnitz>
1
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Omega : the international journal of management science
Research
Journal of business research : JBR
602
The journal of brand management : an international journal
562
The journal of product & brand management
386
Journal of retailing and consumer services
286
SpringerLink / Bücher
257
European journal of marketing : EJM
125
Journal of Product & Brand Management
114
Psychology & marketing
112
Journal of strategic marketing
111
Marketing intelligence & planning
111
Industrial marketing management : the international journal for industrial and high-tech firms
107
Journal of marketing communications
107
Asia Pacific journal of marketing and logistics
104
International journal of hospitality management
103
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
101
Journal of marketing management : MM
101
Strategic Direction
98
The IUP journal of brand management : IJBRM
92
Journal of the Academy of Marketing Science
83
Journal of marketing
81
Journal of promotion management : innovations in planning and applied research
75
Springer eBook Collection
73
Marketing letters : a journal of research in marketing
70
Innovatives Markenmanagement
68
International journal of advertising : the review of marketing communications
68
Journal of promotion management : JPM
67
International journal of internet marketing and advertising : IJIMA
66
Journal of international consumer marketing
66
Journal of advertising research
65
Journal of fashion marketing and management
65
International marketing review
64
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
63
Tourism management : research, policies, practice
63
Journal of marketing management : JMM ; journal of the Academy of Marketing
60
Cogent business & management
59
Qualitative market research : an international journal
59
Journal of global marketing
56
Journal of marketing research : JMR
55
International journal of contemporary hospitality management
53
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ECONIS (ZBW)
60
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1
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10
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60
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date (oldest first)
1
Analysis of global brands' green procurement strategy : co-opetitive local sourcing vs. overseas sourcing under delivery disruption
Niu, Baozhuang
;
Xie, Fengfeng
;
Chen, Lei
- In:
Omega : the international journal of management science
123
(
2024
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014533372
Saved in:
2
Store brand introduction in a dual-channel supply chain : the roles of quality differentiation and power structure
Xiao, Yujie
;
Niu, Wenju
;
Zhang, Lianmin
;
Xue, Weili
- In:
Omega : the international journal of management science
116
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014228495
Saved in:
3
Incentives for disclosing the store brand supplier
Hsiao, Lu
;
Chen, Ying-Ju
;
Xiong, Hui
;
Liu, Haoyu
- In:
Omega : the international journal of management science
109
(
2022
),
pp. 1-21
Persistent link: https://www.econbiz.de/10014519450
Saved in:
4
How to compete with a supply chain partner : retailer's store brand vs. manufacturer's encroachment
Zhang, Zhe
;
Song, Huaming
;
Gu, Xiaoyu
;
Shi, Victor
; …
- In:
Omega : the international journal of management science
103
(
2021
),
pp. 1-16
Persistent link: https://www.econbiz.de/10012581747
Saved in:
5
Multiple touchpoints in brand communication
Bigné Alcañiz, J. Enrique
(
ed.
);
Rosengren, Sara
(
ed.
)
-
ICORIA <17., 2018, Valencia>
-
2019
Persistent link: https://www.econbiz.de/10011950106
Saved in:
6
Connecting brand identity and consumer-based brand equity for tourism destinations : a structural model of leisure visitors’ destination brand associations
Hodson, Julian Michael
-
2021
Persistent link: https://www.econbiz.de/10012420330
Saved in:
7
Markenliebe : Konzeption und empirische Untersuchung eines ganzheitlichen kausalanalytischen Modells
Fröhling, Renée
-
2017
Persistent link: https://www.econbiz.de/10011662317
Saved in:
8
The power of communicating the family firm status : the positive effect of family firms as a brand on consumer buying behavior and consumer happiness
Rosina, Margarete
-
2018
Persistent link: https://www.econbiz.de/10011719048
Saved in:
9
Internal Branding im Krankenhaus : die notwendige Suche nach dem organisationalen und professionellen Identitätskern
Schottler, Bettina Karin
-
2020
Persistent link: https://www.econbiz.de/10012236391
Saved in:
10
Vergleichende Werbung für die Positionierung neuer Marken : Untersuchung der Werbewirkung mittels Strukturgleichungsanalyse
Kramer, Robert
-
2017
Persistent link: https://www.econbiz.de/10011570378
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