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~isPartOf:"PR-Kampagnen : über die Inszenierung von Öffentlichkeit"
~isPartOf:"The Routledge companion to advertising and promotional culture"
~subject:"Unternehmenskonzentration"
~type_genre:"Aufsatz im Buch"
~type_genre:"Collection of articles written by one author"
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PR-Kampagnen : über die Inszenierung von Öffentlichkeit
The Routledge companion to advertising and promotional culture
Political economies of the media : the transformation of the global media industries
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De Gruyter handbook of media economics
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Neue Technik, neue Medien, neue Gesellschaft? : ökonomische Herausforderungen der Onlinekommunikation ; [Tagung]
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Wettbewerb und Regulierung in Medien, Politik und Märkten : Festschrift für Jörn Kruse zum 65. Geburtstag
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Cross-media promotion and media synergy : practices, problems, and policy responses
Hardy, Jonathan
- In:
The Routledge companion to advertising and promotional …
,
(pp. 83-98)
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2013
Persistent link: https://www.econbiz.de/10010197577
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