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~isPartOf:"Pearson one"
~isPartOf:"Prentice-Hall International editions"
~person:"Kotler, Philip"
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Does marketing need reform? : fresh perspectives on the future
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Sunrise ... sunset : challenging the myth of industrial obsolescence
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The development of marketing theory and its philosophical underpinnings
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eCRM - Electronic Customer Relationship Management : Management der Kundenbeziehungen im Internet-Zeitalter
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Marketing
management
in China
Kotler, Philip
;
Keller, Kevin Lane
;
Lu, Taihong
-
2009
Persistent link: https://www.econbiz.de/10014277193
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Marketing models
Lilien, Gary L.
;
Kotler, Philip
;
Moorthy, K. S.
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1992
Persistent link: https://www.econbiz.de/10000841025
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