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~isPartOf:"Pervasive advertising"
~subject:"Außenwerbung"
~subject:"Online-Marketing"
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Außenwerbung
Online-Marketing
Target group
6
Zielgruppe
6
Internet marketing
5
Mobile Anwendung
3
Mobile application
3
Information technology
2
Informationstechnik
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Advertising
1
Consumer behaviour
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Customer data
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Interaktive Medien
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Pervasive advertising
Young consumers : insight and ideas for responsible marketers
13
Online Targeting und Controlling : Grundlagen - Anwendungsfelder - Praxisbeispiele
9
International journal of advertising : the quarterly review of marketing communications
7
Journal of advertising research
7
Management science : journal of the Institute for Operations Research and the Management Sciences
5
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
Psychology & marketing
5
SpringerLink / Bücher
5
Die Alten und das Netz : Angebote und Nutzung jenseits des Jugendkults
4
International journal of advertising : the review of marketing communications
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Leitfaden Online-Marketing ; [Bd. 1]
4
Journal of promotion management : JPM
3
Review of industrial organization : RIO
3
Springer eBook Collection
3
BestMasters
2
Edition Fundraising
2
Electronic commerce research
2
Harvard-Business-Manager : das Wissen der Besten
2
International journal of electronic business
2
International journal of electronic marketing and retailing : IJEMR
2
International journal of internet marketing and advertising : IJIMA
2
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
2
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
2
Journal of food products marketing
2
Journal of marketing communications
2
Journal of promotion management : innovations in planning and applied research
2
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Marketing intelligence & planning
2
Marketing letters : a journal of research in marketing
2
Operations research
2
Quick Guide
2
Research
2
Springer eBooks / Business and Economics
2
mitp Business
2
Advances in advertising research
1
Always learning
1
Application of gaming in new media marketing
1
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ECONIS (ZBW)
5
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Adapting news and advertisements to groups
De Carolis, Berardina
- In:
Pervasive advertising
,
(pp. 227-246)
.
2011
Persistent link: https://www.econbiz.de/10009348744
Saved in:
2
Managing advertising context
Strohbach, Martin
;
Bauer, Martin
;
Martin, Miquel
; …
- In:
Pervasive advertising
,
(pp. 185-205)
.
2011
Persistent link: https://www.econbiz.de/10009348753
Saved in:
3
Conceptualizing context for pervasive advertising
Bauer, Christine
;
Spiekermann, Sarah
- In:
Pervasive advertising
,
(pp. 159-183)
.
2011
Persistent link: https://www.econbiz.de/10009348758
Saved in:
4
Opportunities and challenges of interactive public displays as an advertising medium
José, Rui
;
Cardoso, Jorge C. S.
- In:
Pervasive advertising
,
(pp. 139-157)
.
2011
Persistent link: https://www.econbiz.de/10009348761
Saved in:
5
Target advertising on the handset : privacy and security challenges
Haddadi, Hamed
;
Hui, Pan
;
Henderson, Tristan
;
Brown, Ian
- In:
Pervasive advertising
,
(pp. 119-137)
.
2011
Persistent link: https://www.econbiz.de/10009348763
Saved in:
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