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~isPartOf:"Proceedings series / American Marketing Association"
~subject:"Internet marketing"
~subject:"Marketingtheorie"
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Internet marketing
Marketingtheorie
Marketing management
7
Marketingmanagement
7
Marketing theory
6
International marketing
4
Internationales Marketing
4
Marketing
4
Selling
4
Verkauf
4
Internet
2
Theorie
2
Theory
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USA
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United States
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Absatz
1
Absatzplanung
1
Absatzpolitik
1
E-commerce
1
Electronic Commerce
1
Industrie
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Knowledge society
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Market research
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Marktforschung
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Organisatorischer Wandel
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Organizational change
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Wissensgesellschaft
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6
Collection of articles of several authors
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Graue Literatur
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Sammelwerk
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English
6
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Cron, William L.
1
Evans, Kenneth R.
1
Grewal, Dhruv
1
Hartline, Michael
1
Henderson, Geraldine Rosa
1
LeClair, Debbie Thorne
1
Moore, Marian C.
1
Pechmann, Connie
1
Scheer, Lisa K.
1
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Institution
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American Marketing Association
6
Winter Educators' Conference <1997, Saint Petersburg Beach, Fla.>
1
Winter Educators' Conference <1998, Austin, Tex.>
1
Winter Educators' Conference <2002, Austin, Tex.>
1
Winter Educators' Conference <2004, Scottsdale, Ariz.>
1
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Proceedings series / American Marketing Association
Journal of business research : JBR
30
Industrial marketing management : the international journal for industrial and high-tech firms
28
SpringerLink / Bücher
21
International journal of internet marketing and advertising : IJIMA
20
Journal of marketing management : MM
19
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
19
Journal of the Academy of Marketing Science
17
Journal of strategic marketing
15
Journal of marketing communications
13
Lehrbuch
13
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
12
AMS review : official publication of the Academy of Marketing Science
11
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
11
Marketing intelligence & planning
11
Springer eBook Collection
11
The journal of business & industrial marketing
11
Journal of marketing
10
Legends in marketing
10
European journal of marketing : EJM
8
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
8
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
8
Journal of internet commerce
8
Business horizons
7
European research studies
7
International journal of advertising : the review of marketing communications
7
Journal of macromarketing : examining the interactions among markets, marketing, and society
7
Marketing theory
7
Marketing theory and applications
7
Contemporary research in e-branding
6
Handbook of research on effective advertising strategies in the social media age
6
Journal of advertising research
6
Journal of historical research in marketing
6
Journal of retailing and consumer services
6
Premier reference source
6
The impact of theory on representations of the consumer and the marketing organisation
6
The marketing review
6
Australasian marketing journal
5
International journal of e-business research : an official publication of the Information Resources Management Association
5
International journal of electronic marketing and retailing : IJEMR
5
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ECONIS (ZBW)
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"Marketing theory and applications" ; 2004=Vol. 15
Cron, William L.
(
contributor
)
-
2004
Persistent link: https://www.econbiz.de/10002170130
Saved in:
2
"Marketing theory and applications" ; 2003=Vol. 14
Henderson, Geraldine Rosa
(
contributor
); …
-
2003
Persistent link: https://www.econbiz.de/10001752829
Saved in:
3
"Marketing theory and applications" ; 2002=Vol. 13
Evans, Kenneth R.
(
contributor
);
Scheer, Lisa K.
(
contributor
)
-
2002
Persistent link: https://www.econbiz.de/10001752828
Saved in:
4
"Marketing theory and applications" ; 1998=Vol. 9
Grewal, Dhruv
(
contributor
);
Pechmann, Connie
(
contributor
)
-
1998
Persistent link: https://www.econbiz.de/10000680701
Saved in:
5
"Marketing theory and applications" ; 1997=Vol. 8
LeClair, Debbie Thorne
(
contributor
); …
-
1997
Persistent link: https://www.econbiz.de/10000680695
Saved in:
6
"Marketing theory and applications" : ... AMA Winter Educators' Conference
1990
Persistent link: https://www.econbiz.de/10000412095
Saved in:
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