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~isPartOf:"Proceedings series / American Marketing Association"
~subject:"Marketingmanagement"
~type_genre:"Bibliography included"
~type_genre:"Sammelwerk"
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"Marketing theory and applications" ; 2003=Vol. 14
Henderson, Geraldine Rosa
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contributor
); …
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2003
Persistent link: https://www.econbiz.de/10001752829
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"Marketing theory and applications" ; 2002=Vol. 13
Evans, Kenneth R.
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Scheer, Lisa K.
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)
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2002
Persistent link: https://www.econbiz.de/10001752828
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