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~isPartOf:"Produktions- und Logistikmanagement in virtuellen Unternehmen und Unternehmensnetzwerken"
~isPartOf:"Psychology & marketing"
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Virtual reality
34
Virtuelle Realität
34
Consumer behaviour
17
Konsumentenverhalten
17
augmented reality
12
Social Web
10
Social web
10
virtual reality
9
Theorie
7
Theory
7
Business network
6
Unternehmensnetzwerk
6
E-commerce
4
Electronic Commerce
4
Viral marketing
4
Virales Marketing
4
Virtual organization
4
Virtuelle Organisation
4
Beziehungsmarketing
3
Brand
3
Internet
3
Markenartikel
3
Relationship marketing
3
customer experience
3
enjoyment
3
marketing
3
Advertising effects
2
Artificial intelligence
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Brand image
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Brand management
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Competitive strategy
2
Erfolgsfaktor
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Internet marketing
2
Künstliche Intelligenz
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Markenimage
2
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Marketingmanagement
2
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Rauschnabel, Philipp A.
4
Choi, Yung Kyun
2
Chylinski, Mathew
2
Flavián Blanco, Carlos
2
Han, Dai-In Danny
2
Heller, Jonas
2
Hilken, Tim
2
Hüttl-Maack, Verena
2
Keeling, Debbie I.
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Ruyter, Ko de
2
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1
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1
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Belk, Russell W.
1
Biocca, Frank
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Bodur, H. Onur
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Branca, Generoso
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Produktions- und Logistikmanagement in virtuellen Unternehmen und Unternehmensnetzwerken
Psychology & marketing
Journal of business research : JBR
54
Journal of retailing and consumer services
47
Tourism management : research, policies, practice
26
International journal of networking and virtual organisations : IJNVO
24
Technological forecasting & social change : an international journal
23
HMD : Praxis der Wirtschaftsinformatik
22
Springer eBook Collection
18
International journal of product development : IJPD
17
Virtual environments for corporate education : employee learning and solutions
17
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
16
International journal of production research
16
Business horizons
15
Synthetic worlds : emerging technologies in education and economics
15
Virtual worlds and e-commerce : technologies and applications for building customer relationships
15
HMD Praxis der Wirtschaftsinformatik
14
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
14
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
14
Management information systems : mis quarterly
14
Managerial challenges and social impacts of virtual and augmented reality
14
SpringerLink / Bücher
14
Commercial transactions in the virtual world : issues and opportunities
13
Journal of management information systems : JMIS
12
Premier reference source
12
Advances in developing human resources : ADHR
11
International journal of retail and distribution management
11
International journal of technology marketing : IJTMkt
11
Journal of Hospitality and Tourism Technology
11
Journal of marketing management : MM
11
Virtuelle Unternehmen
11
Skill training in multimodal virtual environments
10
Information technology & tourism
9
International journal of hospitality management
9
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
9
Journal of promotion management : innovations in planning and applied research
9
Cogent business & management
8
Electronic commerce research
8
Information systems research : ISR
8
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
8
Marketing intelligence & planning
8
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ECONIS (ZBW)
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1
Virtual is so real! : consumers' evaluation of product packaging in
virtual
reality
Branca, Generoso
;
Resciniti, Riccardo
;
Loureiro, Sandra …
- In:
Psychology & marketing
40
(
2023
)
3
,
pp. 596-609
Persistent link: https://www.econbiz.de/10014290771
Saved in:
2
Metaverse marketing : how the metaverse will shape the future of consumer research and practice
Dwivedi, Yogesh Kumar
;
Hughes, David Laurie
;
Wang, Yichuan
- In:
Psychology & marketing
40
(
2023
)
4
,
pp. 750-776
Persistent link: https://www.econbiz.de/10014290859
Saved in:
3
Embodiment, immersion, and enjoyment in
virtual
reality
marketing experiences
Leveau, Pierre-Henry
;
Camus, Sandra
- In:
Psychology & marketing
40
(
2023
)
7
,
pp. 1329-1343
Persistent link: https://www.econbiz.de/10014291912
Saved in:
4
How to strategically choose or combine augmented and
virtual
reality
for improved online experiential retailing
Hilken, Tim
;
Chylinski, Mathew
;
Keeling, Debbie I.
; …
- In:
Psychology & marketing
39
(
2022
)
3
,
pp. 495-507
Persistent link: https://www.econbiz.de/10012817124
Saved in:
5
Exploring mental time travel experiences and their influence on behavioral intentions and learning
Barhorst, Jennifer Brannon
;
Krey, Nina
;
McLean, Graeme J.
- In:
Psychology & marketing
40
(
2023
)
8
,
pp. 1615-1633
Persistent link: https://www.econbiz.de/10014338309
Saved in:
6
The role of emotions in augmented reality
Soon, Pei-Shan
;
Lim, Weng Marc
;
Gaur, Sanjaya Singh
- In:
Psychology & marketing
40
(
2023
)
11
,
pp. 2387-2412
Persistent link: https://www.econbiz.de/10014432408
Saved in:
7
When reality backfires : product evaluation context and the effectiveness of augmented reality in e-commerce
Pfaff, Alexander
;
Spann, Martin
- In:
Psychology & marketing
40
(
2023
)
11
,
pp. 2413-2427
Persistent link: https://www.econbiz.de/10014432410
Saved in:
8
Augmented digital human vs. human agents in storytelling marketing : exploratory electroencephalography and experimental studies
Sung, Eunyoung
;
Han, Dai-In Danny
;
Choi, Yung Kyun
; …
- In:
Psychology & marketing
40
(
2023
)
11
,
pp. 2428-2446
Persistent link: https://www.econbiz.de/10014432411
Saved in:
9
A systematic literature review of virtual embodied experience
Chen, Juan
;
Ning, Changhui
;
Chen, Congbo
- In:
Psychology & marketing
40
(
2023
)
11
,
pp. 2167-2185
Persistent link: https://www.econbiz.de/10014432387
Saved in:
10
Perception of avatars nonverbal behaviors in
virtual
reality
Etienne, Elodie
;
Leclercq, Anne-Lise
;
Remacle, Angélique
; …
- In:
Psychology & marketing
40
(
2023
)
11
,
pp. 2464-2481
Persistent link: https://www.econbiz.de/10014432413
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