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~person:"Orth, Ulrich R."
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Orth, Ulrich R.
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Brand narratives : Content and consequences among heritage brands
Pfannes, Christina
;
Meyer, Caroline
;
Orth, Ulrich R.
; …
- In:
Psychology & Marketing
38
(
2021
)
11
,
pp. 1867-1880
Persistent link: https://www.econbiz.de/10012633153
Saved in:
2
The reverse Napoleon effect : The brand appreciation of looking up by tall people
Orth, Ulrich R.
;
Machiels, Casparus J. A.
;
Rose, Gregory M.
- In:
Psychology & Marketing
37
(
2020
)
9
,
pp. 1194-1211
Persistent link: https://www.econbiz.de/10012273757
Saved in:
3
Preservation, rejuvenation, or confusion? Changing package designs for heritage brands
Orth, Ulrich R.
;
Rose, Gregory M.
;
Merchant, Altaf
- In:
Psychology & Marketing
36
(
2019
)
9
,
pp. 831-843
Persistent link: https://www.econbiz.de/10012083995
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