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~isPartOf:"Psychology & marketing"
~isPartOf:"Social Web im Tourismus : Strategien - Konzepte - Einsatzfelder"
~subject:"Advertising effects"
~subject:"Beziehungsmarketing"
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Advertising effects
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Social Web
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Psychology & marketing
Social Web im Tourismus : Strategien - Konzepte - Einsatzfelder
Journal of business research : JBR
113
Journal of retailing and consumer services
80
International journal of internet marketing and advertising : IJIMA
56
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
39
International journal of advertising : the review of marketing communications
38
Journal of promotion management : innovations in planning and applied research
37
Industrial marketing management : the international journal for industrial and high-tech firms
36
Journal of marketing communications
34
The journal of product & brand management
34
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
33
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
30
Journal of strategic marketing
23
The journal of brand management : an international journal
23
Marketing intelligence & planning
22
Business horizons
21
Journal of internet commerce
21
Technological forecasting & social change : an international journal
20
Cogent business & management
19
International journal of electronic marketing and retailing : IJEMR
19
Journal of advertising research
18
Journal of electronic commerce research : JECR
18
International journal of business information systems : IJBIS
16
Journal of marketing
16
Journal of marketing management : JMM ; journal of the Academy of Marketing
16
The journal of services marketing
16
International journal of advertising : the quarterly review of marketing communications
15
International journal of e-business research : an official publication of the Information Resources Management Association
15
Journal of service management
15
Journal of the Academy of Marketing Science
15
Asia Pacific journal of marketing and logistics
14
International journal of electronic commerce : IJEC
14
International journal of electronic customer relationship management : IJECRM
14
SpringerLink / Bücher
13
Tourism management : research, policies, practice
13
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
Journal of customer behaviour
12
Journal of global marketing
12
Journal of hospitality marketing & management
12
Journal of marketing management : MM
12
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ECONIS (ZBW)
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1
The bittersweet of consumer-human brand relationships in the social media context
Honora, Andreawan
;
Zadeh, Maryam Memar
;
Haggerty, Nicole
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 547-574
Persistent link: https://www.econbiz.de/10014467612
Saved in:
2
Social media in marketing research : theoretical bases, methodological aspects, and thematic focus
Li, Fangfang
;
Larimo, Jorma
;
Leonidou, Leonidas C.
- In:
Psychology & marketing
40
(
2023
)
1
,
pp. 124-145
Persistent link: https://www.econbiz.de/10013465216
Saved in:
3
Consumer response to online behavioral advertising in a social media context : the role of perceived ad complicity
Ghanbarpour, Tohid
;
Sahabeh, Easa
;
Gustafsson, Anders
- In:
Psychology & marketing
39
(
2022
)
10
,
pp. 1853-1870
Persistent link: https://www.econbiz.de/10013465120
Saved in:
4
Virtual agents that flatter you : moderating effects of self-esteem and customization target in e-customization services
Li, Xueni
;
Si, Wei
;
Chan, Kimmy Wa
- In:
Psychology & marketing
41
(
2024
)
2
,
pp. 344-363
Persistent link: https://www.econbiz.de/10014467497
Saved in:
5
The role of well-being in consumer's responses to personalized advertising on social media
De Keyzer, Freya
;
Buzeta, Cristian
;
Lopes, Ana Isabel
- In:
Psychology & marketing
41
(
2024
)
6
,
pp. 1206-1222
Persistent link: https://www.econbiz.de/10014531207
Saved in:
6
Is this really me? : investigating brand personality self-congruity on consumer behavior in video-based social media
Bargoni, Augusto
;
Giachino, Chiara
;
Gutuleac, Rada
; …
- In:
Psychology & marketing
41
(
2024
)
5
,
pp. 1115-1132
Persistent link: https://www.econbiz.de/10014530974
Saved in:
7
Strong versus weak consumer-brand relationships : matching psychological sense of brand community and type of advertising appeal
Bauer, Brittney C.
- In:
Psychology & marketing
40
(
2023
)
4
,
pp. 791-810
Persistent link: https://www.econbiz.de/10014290861
Saved in:
8
What drives sponsorship effectiveness? : an examination of the roles of brand community identification, brand authenticity, and sponsor-club congruence
Moharana, Tapas Ranjan
;
Bhattacharjee, Debashree Roy
; …
- In:
Psychology & marketing
40
(
2023
)
6
,
pp. 1211-1236
Persistent link: https://www.econbiz.de/10014291839
Saved in:
9
Fear of missing out in the digital age : the role of social media satisfaction and advertising engagement
Bui, M̃y
;
Krishen, Anjala S.
;
Anlamlier, Eda
;
Berezan, Orie
- In:
Psychology & marketing
39
(
2022
)
4
,
pp. 683-693
Persistent link: https://www.econbiz.de/10013165424
Saved in:
10
Does celebrity attachment influence brand attachment and brand loyalty in celebrity endorsement? : a mixed methods study
Özer, Mehmet
;
Özer, Alper
;
Ekinci, Yuksel
;
Koçak, Akın
- In:
Psychology & marketing
39
(
2022
)
12
,
pp. 2384-2400
Persistent link: https://www.econbiz.de/10013465202
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