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~isPartOf:"Psychology & marketing"
~isPartOf:"Social Web im Tourismus : Strategien - Konzepte - Einsatzfelder"
~subject:"Beziehungsmarketing"
~subject:"Consumer behaviour"
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Beziehungsmarketing
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Social Web
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Filieri, Raffaele
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Psychology & marketing
Social Web im Tourismus : Strategien - Konzepte - Einsatzfelder
Journal of business research : JBR
228
Journal of retailing and consumer services
180
International journal of internet marketing and advertising : IJIMA
102
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
82
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
70
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
69
Technological forecasting & social change : an international journal
67
The journal of product & brand management
60
Journal of promotion management : innovations in planning and applied research
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International journal of electronic marketing and retailing : IJEMR
48
International journal of advertising : the review of marketing communications
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The journal of brand management : an international journal
40
International journal of consumer studies
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Journal of electronic commerce research : JECR
39
Industrial marketing management : the international journal for industrial and high-tech firms
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Cogent business & management
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International journal of hospitality management
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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Journal of strategic marketing
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Electronic commerce research
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Journal of management information systems : JMIS
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Information systems research : ISR
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International journal of business information systems : IJBIS
33
International journal of electronic commerce : IJEC
33
International journal of technology marketing : IJTMkt
33
Journal of marketing
33
Journal of marketing management : MM
33
Marketing intelligence & planning
32
Tourism management : research, policies, practice
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Journal of travel and tourism marketing
31
Business horizons
30
Asia Pacific journal of marketing and logistics
29
International journal of e-business research : an official publication of the Information Resources Management Association
28
Journal of fashion marketing and management
27
Journal of the Academy of Marketing Science
27
SpringerLink / Bücher
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Young consumers : insight and ideas for responsible marketers
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ECONIS (ZBW)
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1
How social media influencer collaborations are perceived by consumers
Thomas, Veronica L.
;
Fowler, Kendra
;
Taheran, Faegheh
- In:
Psychology & marketing
41
(
2024
)
1
,
pp. 168-183
Persistent link: https://www.econbiz.de/10014467483
Saved in:
2
Nostalgia and negotiation : the electronic word-of-mouth and social well-being of older consumers
Wilson-Nash, Carolyn
;
Pavlopoulou, Ismini
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 532-546
Persistent link: https://www.econbiz.de/10014467611
Saved in:
3
The bittersweet of consumer-human brand relationships in the social media context
Honora, Andreawan
;
Zadeh, Maryam Memar
;
Haggerty, Nicole
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 547-574
Persistent link: https://www.econbiz.de/10014467612
Saved in:
4
Matching digital companions with customers : the role of perceived similarity
Gelbrich, Katja
;
Kerath, Alina
;
Chun, HaeEun Helen
- In:
Psychology & marketing
40
(
2023
)
11
,
pp. 2291-2305
Persistent link: https://www.econbiz.de/10014432400
Saved in:
5
Social media in marketing research : theoretical bases, methodological aspects, and thematic focus
Li, Fangfang
;
Larimo, Jorma
;
Leonidou, Leonidas C.
- In:
Psychology & marketing
40
(
2023
)
1
,
pp. 124-145
Persistent link: https://www.econbiz.de/10013465216
Saved in:
6
Effects of voice assistant recommendations on consumer behavior
Flavián Blanco, Carlos
;
Akdim, Khaoula
;
Casaló, Luis V.
- In:
Psychology & marketing
40
(
2023
)
2
,
pp. 328-346
Persistent link: https://www.econbiz.de/10014290680
Saved in:
7
Metaverse marketing : how the metaverse will shape the future of consumer research and practice
Dwivedi, Yogesh Kumar
;
Hughes, David Laurie
;
Wang, Yichuan
- In:
Psychology & marketing
40
(
2023
)
4
,
pp. 750-776
Persistent link: https://www.econbiz.de/10014290859
Saved in:
8
Impact of cause-related marketing on consumer advocacy and cause participation : a causal model based on self-reports and eye-tracking measures
Badenes-Rocha, Alberto
;
Bigné Alcañiz, J. Enrique
; …
- In:
Psychology & marketing
39
(
2022
)
1
,
pp. 214-226
Persistent link: https://www.econbiz.de/10012796087
Saved in:
9
How to strategically choose or combine augmented and virtual reality for improved online experiential retailing
Hilken, Tim
;
Chylinski, Mathew
;
Keeling, Debbie I.
; …
- In:
Psychology & marketing
39
(
2022
)
3
,
pp. 495-507
Persistent link: https://www.econbiz.de/10012817124
Saved in:
10
Consumer response to online behavioral advertising in a social media context : the role of perceived ad complicity
Ghanbarpour, Tohid
;
Sahabeh, Easa
;
Gustafsson, Anders
- In:
Psychology & marketing
39
(
2022
)
10
,
pp. 1853-1870
Persistent link: https://www.econbiz.de/10013465120
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