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~isPartOf:"Psychology & marketing"
~isPartOf:"The journal of brand management : an international journal"
~subject:"FMCG"
~subject:"Konsumentenverhalten"
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FMCG
Konsumentenverhalten
Consumer behaviour
3
Brand
2
Brand management
2
Experten
2
Experts
2
Markenartikel
2
Markenführung
2
2001-2005
1
Bewertung
1
Brand immersion
1
Delphi technique
1
Delphi-Methode
1
Distribution channel
1
Einzelhandel
1
Einzelhandelspreis
1
Evaluation
1
Event marketing
1
Event-Marketing
1
Experience
1
Experiential marketing
1
Film industry
1
Filmwirtschaft
1
Food retailing
1
Handelsmarke
1
Internet
1
Lebensmitteleinzelhandel
1
Preismanagement
1
Pricing strategy
1
Retail price
1
Retail trade
1
Sales promotion
1
Store brand
1
USA
1
United States
1
Verkaufsförderung
1
Vertriebsweg
1
Virtual reality
1
Virtuelle Realität
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Article
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English
3
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Barnes, Stuart J.
1
Butcher, Luke
1
Chimhundu, Ranga
1
Davey, Andrew
1
Pressey, Andrew D.
1
Sung, Billy
1
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Psychology & marketing
The journal of brand management : an international journal
Expert journal of marketing
24
Expert journal of business and management
3
MO
3
International journal of internet marketing and advertising : IJIMA
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of business research : JBR
2
Journal of electronic commerce research : JECR
2
Journal of fashion marketing and management
2
Journal of service research : JSR
2
SFB 649 discussion paper
2
Working paper in economics
2
Cogent business & management
1
DRUID working paper
1
European journal of marketing
1
European research on management and business economics
1
Global business and finance review
1
International journal of electronic customer relationship management : IJECRM
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of leisure and tourism marketing : IJLTM
1
International journal of technology marketing : IJTMkt
1
Journal of consumer research : JCR ; an interdisciplinary journal
1
Journal of cultural economics
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of public economics
1
Journal of retailing and consumer services
1
Journal of risk and financial management : JRFM
1
Journal of service research
1
Journal of travel and tourism marketing
1
Management information systems : mis quarterly
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Research paper series / Stanford Graduate School of Business
1
The international journal of management science and information technology : IJMSIT ; an official publication of the North American Institute of Science and Information Technology
1
The journal of applied business research
1
Tourism management perspectives : TMP
1
Working papers / Foerder Institute for Economic Research
1
Working papers / Lancaster University Management School
1
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ECONIS (ZBW)
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1
Revisiting experiential
marketing
: a Delphi study
Davey, Andrew
;
Sung, Billy
;
Butcher, Luke
- In:
The journal of brand management : an international journal
31
(
2024
)
1
,
pp. 16-37
Persistent link: https://www.econbiz.de/10014447413
Saved in:
2
Marketing
store brands and manufacturer brands : role
of
referent and
expert
power in merchandising decisions
Chimhundu, Ranga
- In:
The journal of brand management : an international journal
23
(
2016
)
5
,
pp. 24-40
Persistent link: https://www.econbiz.de/10011565273
Saved in:
3
In search
of
the "meta-maven" : an examination
of
market maven behavior across real-life, web, and virtual world
marketing
channels
Barnes, Stuart J.
;
Pressey, Andrew D.
- In:
Psychology & marketing
29
(
2012
)
3
,
pp. 167-185
Persistent link: https://www.econbiz.de/10009510112
Saved in:
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