In search of the "meta-maven" : an examination of market maven behavior across real-life, web, and virtual world marketing channels
Year of publication: |
2012
|
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Authors: | Barnes, Stuart J. ; Pressey, Andrew D. |
Published in: |
Psychology & marketing. - Hoboken, NJ : Wiley Blackwell, ISSN 0742-6046, ZDB-ID 226933-8. - Vol. 29.2012, 3, p. 167-185
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Subject: | Konsumentenverhalten | Consumer behaviour | Experten | Experts | Vertriebsweg | Distribution channel | Internet | Virtuelle Realität | Virtual reality |
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