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Search: subject_exact:"Target group"
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Target group
23
Zielgruppe
23
Consumer behaviour
13
Konsumentenverhalten
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Advertising effects
5
Internet marketing
5
Online-Marketing
5
Werbewirkung
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Marketingmanagement
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Andronikidis, Andreas I.
1
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1
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1
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Psychology & marketing
Young consumers : insight and ideas for responsible marketers
60
Journal of advertising research
34
Journal of advertising : official publication of the American Academy of Advertising
33
International journal of advertising : the quarterly review of marketing communications
21
The silver market phenomenon : business opportunities in an era of demographic change
21
The silver market phenomenon : marketing and innovation in the aging society
20
Journal of retailing and consumer services
17
The journal of consumer marketing
17
Harvard business review : HBR
16
Journal of business research : JBR
16
Health marketing quarterly
15
Journal of fashion marketing and management
15
International journal of consumer studies
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Journal of travel and tourism marketing
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Journal of marketing communications
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Journal of vacation marketing : an international journal
12
Tourism management : research, policies, practice
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International journal of retail & distribution management
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Journal of food products marketing
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SpringerLink / Bücher
11
European journal of marketing : EJM
10
Journal of international consumer marketing
10
Marketing intelligence & planning
10
Marketing letters : a journal of research in marketing
10
International journal of hospitality management
9
After fifty : how the baby boom will redefine the mature market ; travel & leisure, fast food, apparel/retail, technology, health, financial services
8
International journal of advertising : the review of marketing communications
8
International journal of nonprofit and voluntary sector marketing
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
8
Journal of financial services marketing : JFSM
8
Journal of hospitality marketing & management
8
Journal of marketing management : MM
8
Management science : journal of the Institute for Operations Research and the Management Sciences
8
Marketing theory
8
The long tail of tourism : holiday niches and their impact on mainstream tourism
8
Discussion paper / Centre for Economic Policy Research
7
Journal of marketing theory and practice
7
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
7
Tourism review : the official journal of the AIEST
7
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ECONIS (ZBW)
23
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1
Virtual agents that flatter you : moderating effects of self-esteem and customization target in e-customization services
Li, Xueni
;
Si, Wei
;
Chan, Kimmy Wa
- In:
Psychology & marketing
41
(
2024
)
2
,
pp. 344-363
Persistent link: https://www.econbiz.de/10014467497
Saved in:
2
Walls have ears : word-of-mouth diffusions in targeted promotions decrease targeted customer retention
Chang, Yaping
;
Li, Xinlan
;
Wang, Xingyu
- In:
Psychology & marketing
40
(
2023
)
12
,
pp. 2711-2727
Persistent link: https://www.econbiz.de/10014432535
Saved in:
3
How the young adult consumer segment responds to trusty and committed marketing relationship
Ndubisi, Nelson Oly
;
Nataraajan, Rajan
- In:
Psychology & marketing
35
(
2018
)
12
,
pp. 923-935
Persistent link: https://www.econbiz.de/10011970101
Saved in:
4
Perceived informative intention in advertising and its attenuating effect on persuasion attribution among children
Tarabashkina, Liudmila
;
Quester, Pascale
;
Tarabashkina, Olga
- In:
Psychology & marketing
35
(
2018
)
10
,
pp. 778-789
Persistent link: https://www.econbiz.de/10011970118
Saved in:
5
The effects of psychobiological motivational traits on memory of in-game advertising messages
Sparks, Johnny V.
;
Chung, Sungwon
- In:
Psychology & marketing
33
(
2016
)
1
,
pp. 60-68
Persistent link: https://www.econbiz.de/10011433833
Saved in:
6
Exploring consumer insights in wine marketing : an ethnographic research on #winelovers
Cuomo, Maria Teresa
;
Tortora, Debora
;
Festa, Giuseppe
; …
- In:
Psychology & marketing
33
(
2016
)
12
,
pp. 1082-1090
Persistent link: https://www.econbiz.de/10011627278
Saved in:
7
Social media marketing for adolescents
Mas-Tur, Alicia
;
Tur-Porcar, Ana
;
Llorca, Anna
- In:
Psychology & marketing
33
(
2016
)
12
,
pp. 1119-1125
Persistent link: https://www.econbiz.de/10011627298
Saved in:
8
Reinforcing lessons for business from the marketing revolution in U.S. presidential politics : a strategic triad
Newman, Bruce I.
- In:
Psychology & marketing
33
(
2016
)
10
,
pp. 781-795
Persistent link: https://www.econbiz.de/10011595460
Saved in:
9
Past, present, and future of gay and lesbian consumer research : critical review of the quest for the queer dollar
Ginder, Whitney
;
Byun, Sang-Eun
- In:
Psychology & marketing
32
(
2015
)
8
,
pp. 821-841
Persistent link: https://www.econbiz.de/10011307823
Saved in:
10
Targeting consumers who care about future generations
Lacroix, Caroline
;
Jolibert, Alain
- In:
Psychology & marketing
32
(
2015
)
8
,
pp. 783-794
Persistent link: https://www.econbiz.de/10011307829
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