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~isPartOf:"Psychology & marketing"
~person:"Chandrashekaran, Murali"
~subject:"Customer satisfaction"
~subject:"Markenimage"
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Understanding the role of consumer heterogeneity in the formation of satisfaction uncertainty
Cheng, Qiang
;
Chandrashekaran, Murali
;
Yu, Kangkang
- In:
Psychology & marketing
32
(
2015
)
1
,
pp. 78-93
Persistent link: https://www.econbiz.de/10011287631
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