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~isPartOf:"Psychology & marketing"
~person:"Choi, Wonjun"
~subject:"Lebensqualität"
~subject:"USA"
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Consumer-brand identification and happiness in experiential consumption
Sato, Mikihiro
;
Yoshida, Masayuki
;
Doyle, Jason P.
; …
- In:
Psychology & marketing
40
(
2023
)
8
,
pp. 1579-1592
Persistent link: https://www.econbiz.de/10014338307
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