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~isPartOf:"Psychology & marketing"
~person:"Li, Jiang"
~subject:"Verkaufsförderung"
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Verkaufsförderung
Consumer behaviour
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Discounting
1
Diskontierung
1
Intertemporal choice
1
Intertemporale Entscheidung
1
Konsumentenverhalten
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Low-cost strategy
1
Meta-Analyse
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Meta-analysis
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Niedrigpreisstrategie
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Preisdifferenzierung
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Preismanagement
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Price discrimination
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Pricing strategy
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Prospect Theory
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Prospect theory
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Rabatt
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Rebate
1
Sales promotion
1
Social discount rate
1
Soziale Diskontrate
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amount-off discounts
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consumer responses
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discount frames
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meta-analysis
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percentage-off discounts
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price promotions
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Li, Jiang
Jiang, Yushi
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Kukar-Kinney, Monika
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Liu, Chun
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Yazdanparast, Atefeh
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Yuan, Qin
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When do amount-off discounts result in more positive consumer responses? : meta-analytic evidence
Yuan, Qin
;
Li, Jiang
;
Jiang, Yushi
;
Liu, Chun
- In:
Psychology & marketing
39
(
2022
)
1
,
pp. 46-58
Persistent link: https://www.econbiz.de/10012796059
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