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~isPartOf:"Psychology & marketing"
~subject:"Advertising"
~subject:"Beziehungsmarketing"
~subject:"Deutschland"
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Advertising
Beziehungsmarketing
Deutschland
Brand management
112
Markenführung
112
Consumer behaviour
89
Konsumentenverhalten
89
Brand image
70
Markenimage
70
Brand
48
Markenartikel
48
Relationship marketing
26
Advertising effects
23
Werbewirkung
23
Personality psychology
13
Persönlichkeitspsychologie
13
Social Web
12
Social web
12
Internet marketing
10
Online-Marketing
10
Werbung
9
Customer satisfaction
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Kundenzufriedenheit
8
Luxury goods
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Luxusgüter
8
brand loyalty
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branding
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Celebrity endorsement
5
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Emotion
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5
brand personality
5
Brand extension
4
Brand loyalty
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36
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Bauer, Brittney C.
2
Ahn, Sun Joo
1
Ahuvia, Aaron C.
1
Albrecht, Carmen-Maria
1
Ansari, Shiveen
1
Arli, Denni
1
Arnold, Mark J.
1
Asante, Isaac Owusu
1
Augusto, Mário Gomes
1
Bagozzi, Richard P.
1
Bargoni, Augusto
1
Bauer, Hans H.
1
Bhattacharjee, Debashree Roy
1
Borel, Laurence
1
Carlson, Brad D.
1
Chen, Xi
1
Cheng, Li-Keng
1
Christodoulides, George
1
Chu, Xing-Yu
1
Cui, Yuanyuan
1
DeCotiis, Allen R.
1
Dimoka, Angelika
1
Dwivedi, Yogesh Kumar
1
Eisele, Anita
1
Ekinci, Yuksel
1
Ferm, Lars-Erik Casper
1
Ford, John B.
1
Fritz, Wolfgang
1
Ghosh, Tathagata
1
Giachino, Chiara
1
Gilal, Faheem Gul
1
Gonc̦alves, Helena Martins
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Grabner-Kräuter, Sonja
1
Gutuleac, Rada
1
Haber, Tobias E.
1
Haggerty, Nicole
1
Hamilton Rice, Dan
1
Honora, Andreawan
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Psychology & marketing
Journal of business research : JBR
162
SpringerLink / Bücher
113
Journal of retailing and consumer services
112
The journal of product & brand management
112
The journal of brand management : an international journal
94
International journal of hospitality management
43
Journal of marketing communications
37
Innovatives Markenmanagement
36
Journal of promotion management : innovations in planning and applied research
36
International journal of internet marketing and advertising : IJIMA
34
Research
33
Asia Pacific journal of marketing and logistics
32
International journal of advertising : the review of marketing communications
32
Marketing intelligence & planning
31
Industrial marketing management : the international journal for industrial and high-tech firms
30
European journal of marketing : EJM
28
Springer eBook Collection / Business and Economics
28
Cogent business & management
26
Journal of strategic marketing
24
Gabler Edition Wissenschaft
22
International journal of advertising : the quarterly review of marketing communications
22
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
22
Journal of hospitality marketing & management
22
International journal of contemporary hospitality management
21
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
21
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
21
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
19
Journal of travel and tourism marketing
19
Journal of advertising research
18
Journal of marketing
17
Journal of promotion management : JPM
16
The journal of consumer marketing
16
European journal of marketing
15
Springer eBook Collection
15
Gabler Research
14
Global business review
14
Journal of the Academy of Marketing Science
14
The IUP journal of brand management : IJBRM
14
The journal of business & industrial marketing
14
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1
The bittersweet of consumer-human brand relationships in the social media context
Honora, Andreawan
;
Zadeh, Maryam Memar
;
Haggerty, Nicole
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 547-574
Persistent link: https://www.econbiz.de/10014467612
Saved in:
2
Chatbots in frontline services and customer experience : an anthropomorphism perspective
Nguyen Tuyet-Mai
;
Ferm, Lars-Erik Casper
;
Quach, Sara
; …
- In:
Psychology & marketing
40
(
2023
)
11
,
pp. 2201-2225
Persistent link: https://www.econbiz.de/10014432391
Saved in:
3
Deciphering consumer commitment : exploring the dual influence of self-brand and self-group relationships
Bauer, Brittney C.
;
Carlson, Brad D.
;
Arnold, Mark J.
- In:
Psychology & marketing
40
(
2023
)
12
,
pp. 2539-2558
Persistent link: https://www.econbiz.de/10014432499
Saved in:
4
How companies use typeface design to engage consumers in charitable activities
Chu, Xing-Yu
;
Tok, Dickson
;
Zhou, Xiaoyu
;
Chen, Xi
- In:
Psychology & marketing
40
(
2023
)
1
,
pp. 107-123
Persistent link: https://www.econbiz.de/10013465214
Saved in:
5
How songs from growing up and viewers' attachment styles affect video ads' effectiveness
Lourenço, Carlos Jorge da Silva
;
Isabella, Giuliana
; …
- In:
Psychology & marketing
40
(
2023
)
1
,
pp. 209-233
Persistent link: https://www.econbiz.de/10013465222
Saved in:
6
Authentic omnichannel : providing consumers with a seamless brand experience through authenticity
Massi, Marta
;
Piancatelli, Chiara
;
Vocino, Andrea
- In:
Psychology & marketing
40
(
2023
)
7
,
pp. 1280-1298
Persistent link: https://www.econbiz.de/10014291894
Saved in:
7
Brands in a game or a game for brands? : comparing the persuasive effectiveness of in-game advertising and advergames
Ghosh, Tathagata
;
Sreejesh, S.
;
Dwivedi, Yogesh Kumar
- In:
Psychology & marketing
39
(
2022
)
12
,
pp. 2328-2348
Persistent link: https://www.econbiz.de/10013465194
Saved in:
8
The role of sensory marketing and brand experience in building emotional attachment and brand loyalty in luxury retail stores
Shahid, Shadma
;
Paul, Justin
;
Gilal, Faheem Gul
; …
- In:
Psychology & marketing
39
(
2022
)
7
,
pp. 1398-1412
Persistent link: https://www.econbiz.de/10013280107
Saved in:
9
Exploring the motivating factors for using live-streaming and their influence on consumers' hedonic well-being : the mediating effect of psychological engagement
Asante, Isaac Owusu
;
Jiang, Yushi
;
Miao, Miao
- In:
Psychology & marketing
41
(
2024
)
1
,
pp. 27-44
Persistent link: https://www.econbiz.de/10014467463
Saved in:
10
Deriving value from branded mobile apps : exploring the role of brand satisfaction, age, and value-in-use subdimensions
Santos, Susana
;
Gonc̦alves, Helena Martins
;
Mendes, Rita
; …
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 610-627
Persistent link: https://www.econbiz.de/10014467622
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