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~isPartOf:"Psychology & marketing"
~subject:"Advertising"
~subject:"Celebrity-Werbung"
~subject:"Deutschland"
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Advertising
Celebrity-Werbung
Deutschland
Brand management
112
Markenführung
112
Consumer behaviour
89
Konsumentenverhalten
89
Brand image
70
Markenimage
70
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48
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Customer satisfaction
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brand loyalty
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branding
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brand personality
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Bauer, Brittney C.
2
Hamilton Rice, Dan
2
Albrecht, Carmen-Maria
1
Arli, Denni
1
Arnold, Mark J.
1
Bagozzi, Richard P.
1
Bauer, Hans H.
1
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1
Borel, Laurence
1
Christodoulides, George
1
Cui, Yuanyuan
1
DeCotiis, Allen R.
1
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1
Dwivedi, Yogesh Kumar
1
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1
Fritz, Wolfgang
1
Ghosh, Tathagata
1
Gould, Stephen J.
1
Haber, Tobias E.
1
Hutchins, Jennifer
1
Isabella, Giuliana
1
Johnson, Clark D.
1
Kempe, Michael
1
Kocher, Bruno
1
Koçak, Akın
1
Kuo, Andrew
1
Lo, Fang Yi
1
Lorenz, Bettina
1
Lourenço, Carlos Jorge da Silva
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Mafael, Alexander
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Peng, Jing-Xiang
1
Persing, Adam
1
Popp Garrity, Carolyn
1
Schmalz, Sebastian
1
Semaan, Rania W.
1
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Psychology & marketing
SpringerLink / Bücher
96
Journal of business research : JBR
46
Innovatives Markenmanagement
34
International journal of advertising : the review of marketing communications
31
Research
31
Journal of marketing communications
28
Springer eBook Collection / Business and Economics
27
Gabler Edition Wissenschaft
20
The journal of brand management : an international journal
20
The journal of product & brand management
20
International journal of advertising : the quarterly review of marketing communications
19
Journal of advertising research
17
Gabler Research
14
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
13
Journal of promotion management : innovations in planning and applied research
13
Journal of retailing and consumer services
13
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
12
International journal of internet marketing and advertising : IJIMA
12
Journal of advertising
12
Journal of promotion management : JPM
12
Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
11
Mit der Marke zum Erfolg : Markenmanagement in Hotellerie und Gastronomie
11
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
10
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
10
Employer Branding : Arbeitgeber positionieren und präsentieren
9
Schriften zu Marketing und Management
9
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
9
Springer eBook Collection
9
CSR und Brand Management : Marken nachhaltig führen
8
Erfolgreiche Markendifferenzierung : Strategie und Praxis professioneller Markenprofilierung
8
European journal of marketing : EJM
8
Hamburger Schriften zur Marketingforschung
8
Journal of historical research in marketing
8
Marketing : ZFP ; journal of research and management
8
Erfurter Hefte zum angewandten Marketing
7
Gabler Edition Wissenschaft / Innovatives Markenmanagement
7
Gabler Edition Wissenschaft / Marken- und Produktmanagement
7
Gabler Research / Innovatives Markenmanagement
7
Harvard-Business-Manager : das Wissen der Besten
7
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1
How songs from growing up and viewers' attachment styles affect video ads' effectiveness
Lourenço, Carlos Jorge da Silva
;
Isabella, Giuliana
; …
- In:
Psychology & marketing
40
(
2023
)
1
,
pp. 209-233
Persistent link: https://www.econbiz.de/10013465222
Saved in:
2
Brands in a game or a game for brands? : comparing the persuasive effectiveness of in-game advertising and advergames
Ghosh, Tathagata
;
Sreejesh, S.
;
Dwivedi, Yogesh Kumar
- In:
Psychology & marketing
39
(
2022
)
12
,
pp. 2328-2348
Persistent link: https://www.econbiz.de/10013465194
Saved in:
3
Adbusting : how advertising altered by activists affects brands
Maier, Erik
;
Mafael, Alexander
- In:
Psychology & marketing
41
(
2024
)
4
,
pp. 938-957
Persistent link: https://www.econbiz.de/10014519056
Saved in:
4
Strong versus weak consumer-brand relationships : matching psychological sense of brand community and type of advertising appeal
Bauer, Brittney C.
- In:
Psychology & marketing
40
(
2023
)
4
,
pp. 791-810
Persistent link: https://www.econbiz.de/10014290861
Saved in:
5
Strategies for successful personal branding of celebrities on social media platforms : involvement or information sharing?
Lo, Fang Yi
;
Peng, Jing-Xiang
- In:
Psychology & marketing
39
(
2022
)
2
,
pp. 320-330
Persistent link: https://www.econbiz.de/10012796104
Saved in:
6
Anthropomorphizing religious advertising : the moderating role of political ideology
Van Esch, Patrick
;
Cui, Yuanyuan
;
Arli, Denni
; …
- In:
Psychology & marketing
39
(
2022
)
12
,
pp. 2284-2301
Persistent link: https://www.econbiz.de/10013465190
Saved in:
7
Does celebrity attachment influence brand attachment and brand loyalty in celebrity endorsement? : a mixed methods study
Özer, Mehmet
;
Özer, Alper
;
Ekinci, Yuksel
;
Koçak, Akın
- In:
Psychology & marketing
39
(
2022
)
12
,
pp. 2384-2400
Persistent link: https://www.econbiz.de/10013465202
Saved in:
8
The effect of brand crises on endorser reputation and endorsement portfolios
Johnson, Clark D.
;
Bauer, Brittney C.
;
Arnold, Mark J.
- In:
Psychology & marketing
39
(
2022
)
7
,
pp. 1385-1397
Persistent link: https://www.econbiz.de/10013280106
Saved in:
9
How well will this brand work? : the ironic impact of advertising disclosure of body-image retouching on brand attitudes
Semaan, Rania W.
;
Kocher, Bruno
;
Gould, Stephen J.
- In:
Psychology & marketing
35
(
2018
)
10
,
pp. 766-777
Persistent link: https://www.econbiz.de/10011970119
Saved in:
10
Advertising archetypes' impact on physician engagement and behavior in the context of healthcare products
Woodside, Arch G.
;
Persing, Adam
;
Ward, Brendan
; …
- In:
Psychology & marketing
35
(
2018
)
7
,
pp. 533-541
Persistent link: https://www.econbiz.de/10011970138
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