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~isPartOf:"Psychology & marketing"
~subject:"Advertising"
~subject:"Customer satisfaction"
~subject:"Deutschland"
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Advertising
Customer satisfaction
Deutschland
Brand management
112
Markenführung
112
Consumer behaviour
89
Konsumentenverhalten
89
Brand image
70
Markenimage
70
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48
Markenartikel
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brand loyalty
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branding
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brand personality
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Albrecht, Carmen-Maria
1
Arli, Denni
1
Asante, Isaac Owusu
1
Augusto, Mário Gomes
1
Bagozzi, Richard P.
1
Bao, Yongchuan
1
Barnes, Stuart J.
1
Bauer, Brittney C.
1
Bauer, Hans H.
1
Borel, Laurence
1
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1
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1
DeCotiis, Allen R.
1
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1
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1
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1
Ghosh, Tathagata
1
Gonc̦alves, Helena Martins
1
Gonçalves, Vítor
1
Gould, Stephen J.
1
Guo, Yue
1
Haber, Tobias E.
1
Haggerty, Nicole
1
Hamilton Rice, Dan
1
Honora, Andreawan
1
Hutchins, Jennifer
1
Isabella, Giuliana
1
Jiang, Yushi
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Kuo, Andrew
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Lorenz, Bettina
1
Lourenço, Carlos Jorge da Silva
1
Mafael, Alexander
1
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Massi, Marta
1
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Psychology & marketing
SpringerLink / Bücher
99
Journal of business research : JBR
57
Journal of retailing and consumer services
45
Innovatives Markenmanagement
35
Research
31
The journal of brand management : an international journal
31
The journal of product & brand management
28
International journal of advertising : the review of marketing communications
27
Springer eBook Collection / Business and Economics
27
Journal of marketing communications
25
International journal of hospitality management
24
Gabler Edition Wissenschaft
20
International journal of advertising : the quarterly review of marketing communications
18
Journal of advertising research
17
International journal of internet marketing and advertising : IJIMA
16
Journal of promotion management : innovations in planning and applied research
15
Gabler Research
14
Asia Pacific journal of marketing and logistics
13
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
12
European journal of marketing : EJM
12
Journal of hospitality marketing & management
12
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
11
Journal of advertising
11
Journal of promotion management : JPM
11
Journal of travel and tourism marketing
11
Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
11
Mit der Marke zum Erfolg : Markenmanagement in Hotellerie und Gastronomie
11
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
10
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
10
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
10
Services marketing quarterly
10
Employer Branding : Arbeitgeber positionieren und präsentieren
9
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
9
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
9
Journal of strategic marketing
9
Marketing : ZFP ; journal of research and management
9
Marketing intelligence & planning
9
Schriften zu Marketing und Management
9
Springer eBook Collection
9
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1
The bittersweet of consumer-human brand relationships in the social media context
Honora, Andreawan
;
Zadeh, Maryam Memar
;
Haggerty, Nicole
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 547-574
Persistent link: https://www.econbiz.de/10014467612
Saved in:
2
How songs from growing up and viewers' attachment styles affect video ads' effectiveness
Lourenço, Carlos Jorge da Silva
;
Isabella, Giuliana
; …
- In:
Psychology & marketing
40
(
2023
)
1
,
pp. 209-233
Persistent link: https://www.econbiz.de/10013465222
Saved in:
3
Authentic omnichannel : providing consumers with a seamless brand experience through authenticity
Massi, Marta
;
Piancatelli, Chiara
;
Vocino, Andrea
- In:
Psychology & marketing
40
(
2023
)
7
,
pp. 1280-1298
Persistent link: https://www.econbiz.de/10014291894
Saved in:
4
Brands in a game or a game for brands? : comparing the persuasive effectiveness of in-game advertising and advergames
Ghosh, Tathagata
;
Sreejesh, S.
;
Dwivedi, Yogesh Kumar
- In:
Psychology & marketing
39
(
2022
)
12
,
pp. 2328-2348
Persistent link: https://www.econbiz.de/10013465194
Saved in:
5
Exploring the motivating factors for using live-streaming and their influence on consumers' hedonic well-being : the mediating effect of psychological engagement
Asante, Isaac Owusu
;
Jiang, Yushi
;
Miao, Miao
- In:
Psychology & marketing
41
(
2024
)
1
,
pp. 27-44
Persistent link: https://www.econbiz.de/10014467463
Saved in:
6
Deriving value from branded mobile apps : exploring the role of brand satisfaction, age, and value-in-use subdimensions
Santos, Susana
;
Gonc̦alves, Helena Martins
;
Mendes, Rita
; …
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 610-627
Persistent link: https://www.econbiz.de/10014467622
Saved in:
7
Adbusting : how advertising altered by activists affects brands
Maier, Erik
;
Mafael, Alexander
- In:
Psychology & marketing
41
(
2024
)
4
,
pp. 938-957
Persistent link: https://www.econbiz.de/10014519056
Saved in:
8
The decision to customize and its effect on brand experience
Petruzzellis, Luca
;
Winer, Russell S.
- In:
Psychology & marketing
40
(
2023
)
3
,
pp. 516-530
Persistent link: https://www.econbiz.de/10014290758
Saved in:
9
Strong versus weak consumer-brand relationships : matching psychological sense of brand community and type of advertising appeal
Bauer, Brittney C.
- In:
Psychology & marketing
40
(
2023
)
4
,
pp. 791-810
Persistent link: https://www.econbiz.de/10014290861
Saved in:
10
Value dimensions of gamification and their influence on brand loyalty and word-of-mouth : relationships and combinations with satisfaction and brand love
Torres, Pedro M.
;
Augusto, Mário Gomes
;
Neves, Cristiana
- In:
Psychology & marketing
39
(
2022
)
1
,
pp. 59-75
Persistent link: https://www.econbiz.de/10012796060
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