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~isPartOf:"Psychology & marketing"
~subject:"Advertising"
~subject:"Deutschland"
~subject:"Markenartikel"
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Advertising
Deutschland
Markenartikel
Brand management
112
Markenführung
112
Consumer behaviour
89
Konsumentenverhalten
89
Brand image
70
Markenimage
70
Brand
48
Beziehungsmarketing
26
Relationship marketing
26
Advertising effects
23
Werbewirkung
23
Personality psychology
13
Persönlichkeitspsychologie
13
Social Web
12
Social web
12
Internet marketing
10
Online-Marketing
10
Werbung
9
Customer satisfaction
8
Kundenzufriedenheit
8
Luxury goods
8
Luxusgüter
8
brand loyalty
7
branding
7
Celebrity endorsement
5
Celebrity-Werbung
5
Emotion
5
Experiment
5
Satisfaction
5
Zufriedenheit
5
brand personality
5
Brand extension
4
Brand loyalty
4
Credibility
4
Glaubwürdigkeit
4
Markentransfer
4
Markentreue
4
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56
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Albrecht, Carmen-Maria
2
Bauer, Brittney C.
2
DelVecchio, Devon
2
Kuanr, Abhisek
2
Pradhan, Debasis
2
Rauschnabel, Philipp A.
2
Sauer, Nicola E.
2
Ahuvia, Aaron C.
1
Akram, Muhammad Shakaib
1
Ansell, Jonathan
1
Arli, Denni
1
Arnold, Mark J.
1
Augusto, Mário Gomes
1
Bagozzi, Richard P.
1
Bao, Yongchuan
1
Bargoni, Augusto
1
Barnes, Stuart J.
1
Bartikowski, Boris
1
Bauer, Hans H.
1
Baugh, Lee A.
1
Bodur, H. Onur
1
Borel, Laurence
1
Braig, Bridgette M.
1
Bruhn, Manfred
1
Carlson, Brad D.
1
Cheng, Li-Keng
1
Christodoulides, George
1
Cooke, Angelica
1
Cornwell, T. Bettina
1
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1
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1
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1
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1
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1
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1
Dwivedi, Yogesh Kumar
1
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1
Ekinci, Yuksel
1
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Psychology & marketing
Journal of business research : JBR
253
The journal of brand management : an international journal
238
The journal of product & brand management
199
Journal of retailing and consumer services
143
SpringerLink / Bücher
128
European journal of marketing : EJM
60
Journal of marketing communications
50
Asia Pacific journal of marketing and logistics
48
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
48
International journal of advertising : the review of marketing communications
41
Marketing intelligence & planning
40
Innovatives Markenmanagement
38
Marketing letters : a journal of research in marketing
35
Springer eBook Collection / Business and Economics
34
Journal of promotion management : innovations in planning and applied research
32
Research
32
International journal of hospitality management
31
European journal of marketing
30
Journal of marketing
30
Journal of promotion management : JPM
30
Journal of strategic marketing
30
The journal of consumer marketing
30
Industrial marketing management : the international journal for industrial and high-tech firms
29
Journal of marketing management : JMM ; journal of the Academy of Marketing
28
Brands and branding
27
International journal of consumer studies
27
Journal of the Academy of Marketing Science
27
International journal of advertising : the quarterly review of marketing communications
26
Journal of international consumer marketing
26
The IUP journal of brand management : IJBRM
26
Business horizons
25
Gabler Edition Wissenschaft
25
Journal of advertising research
25
Journal of fashion marketing and management
25
Journal of global marketing
25
Journal of marketing management : MM
25
International marketing review
24
Cogent business & management
22
International journal of internet marketing and advertising : IJIMA
22
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ECONIS (ZBW)
56
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1
The bittersweet of consumer-human brand relationships in the social media context
Honora, Andreawan
;
Zadeh, Maryam Memar
;
Haggerty, Nicole
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 547-574
Persistent link: https://www.econbiz.de/10014467612
Saved in:
2
Cue-reactivity to brand logos of consumers with a compulsive buying tendency : a consumer neuroscience perspective
Hubert, Mirja
;
Hubert, Marco
;
Mariani, Marcello M.
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 677-692
Persistent link: https://www.econbiz.de/10014467630
Saved in:
3
The length of brand names influences the expectation of healthiness in foods and preference for healthy foods
Motoki, Kosuke
;
Pathak, Abhishek
- In:
Psychology & marketing
40
(
2023
)
9
,
pp. 1850-1862
Persistent link: https://www.econbiz.de/10014338329
Saved in:
4
NFT luxury brand marketing in the metaverse : leveraging blockchain-certified NFTs to drive consumer behavior
Sung, Eunyoung
;
Kwon, Ohbyung
;
Sohn, Kwonsang
- In:
Psychology & marketing
40
(
2023
)
11
,
pp. 2306-2325
Persistent link: https://www.econbiz.de/10014432401
Saved in:
5
Deciphering consumer commitment : exploring the dual influence of self-brand and self-group relationships
Bauer, Brittney C.
;
Carlson, Brad D.
;
Arnold, Mark J.
- In:
Psychology & marketing
40
(
2023
)
12
,
pp. 2539-2558
Persistent link: https://www.econbiz.de/10014432499
Saved in:
6
Influencer marketing : when and why Gen Z consumers avoid influencers and endorsed brands
Pradhan, Debasis
;
Kuanr, Abhisek
;
Pahi, Sampa Anupurba
; …
- In:
Psychology & marketing
40
(
2023
)
1
,
pp. 27-47
Persistent link: https://www.econbiz.de/10013465206
Saved in:
7
How songs from growing up and viewers' attachment styles affect video ads' effectiveness
Lourenço, Carlos Jorge da Silva
;
Isabella, Giuliana
; …
- In:
Psychology & marketing
40
(
2023
)
1
,
pp. 209-233
Persistent link: https://www.econbiz.de/10013465222
Saved in:
8
Authentic omnichannel : providing consumers with a seamless brand experience through authenticity
Massi, Marta
;
Piancatelli, Chiara
;
Vocino, Andrea
- In:
Psychology & marketing
40
(
2023
)
7
,
pp. 1280-1298
Persistent link: https://www.econbiz.de/10014291894
Saved in:
9
Brands in a game or a game for brands? : comparing the persuasive effectiveness of in-game advertising and advergames
Ghosh, Tathagata
;
Sreejesh, S.
;
Dwivedi, Yogesh Kumar
- In:
Psychology & marketing
39
(
2022
)
12
,
pp. 2328-2348
Persistent link: https://www.econbiz.de/10013465194
Saved in:
10
Beyond the gimmick : how affective responses drive brand attitudes and intentions in augmented reality marketing
Zanger, Vera
;
Meißner, Martin
;
Rauschnabel, Philipp A.
- In:
Psychology & marketing
39
(
2022
)
7
,
pp. 1285-1301
Persistent link: https://www.econbiz.de/10013280095
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