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~isPartOf:"Psychology & marketing"
~subject:"Advertising"
~subject:"Deutschland"
~subject:"Personality psychology"
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Advertising
Deutschland
Personality psychology
Brand management
112
Markenführung
112
Consumer behaviour
89
Konsumentenverhalten
89
Brand image
70
Markenimage
70
Brand
48
Markenartikel
48
Beziehungsmarketing
26
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26
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23
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23
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13
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Customer satisfaction
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brand loyalty
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branding
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Celebrity endorsement
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brand personality
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Brand extension
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24
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Bagozzi, Richard P.
2
Bauer, Brittney C.
2
Albrecht, Carmen-Maria
1
Amar, Moty
1
Ansell, Jonathan
1
Arli, Denni
1
Arnold, Mark J.
1
Bao, Jia Yao Esther
1
Bargoni, Augusto
1
Bauer, Hans H.
1
Borel, Laurence
1
Cardamone, Ernesto
1
Carlson, Brad D.
1
Christodoulides, George
1
Cui, Yuanyuan
1
DeCotiis, Allen R.
1
Dimoka, Angelika
1
Dunnett, Susan
1
Dwivedi, Yogesh Kumar
1
Eisele, Anita
1
Fitzsimons, Gavan J.
1
Fritz, Wolfgang
1
Gaustad, Tarje
1
Ghosh, Tathagata
1
Giachino, Chiara
1
Gould, Stephen J.
1
Grabner-Kräuter, Sonja
1
Gutuleac, Rada
1
Gvili, Yaniv
1
Haber, Tobias E.
1
Hamilton Rice, Dan
1
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1
Huber, Frank
1
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1
Hutchins, Jennifer
1
Isabella, Giuliana
1
Karampela, Maria
1
Keeling, Kathleen A.
1
Kempe, Michael
1
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Psychology & marketing
SpringerLink / Bücher
96
Journal of business research : JBR
68
The journal of brand management : an international journal
35
Innovatives Markenmanagement
34
Research
31
International journal of advertising : the review of marketing communications
29
The journal of product & brand management
29
Journal of marketing communications
28
Springer eBook Collection / Business and Economics
27
Gabler Edition Wissenschaft
20
International journal of advertising : the quarterly review of marketing communications
19
Journal of retailing and consumer services
18
Journal of advertising research
17
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
15
Gabler Research
14
Journal of promotion management : JPM
14
European journal of marketing : EJM
13
Journal of promotion management : innovations in planning and applied research
13
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
12
International journal of internet marketing and advertising : IJIMA
11
Journal of advertising
11
Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
11
Mit der Marke zum Erfolg : Markenmanagement in Hotellerie und Gastronomie
11
Asia Pacific journal of marketing and logistics
10
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
10
Journal of international consumer marketing
10
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
10
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
10
Springer eBook Collection
10
Employer Branding : Arbeitgeber positionieren und präsentieren
9
Schriften zu Marketing und Management
9
The journal of consumer marketing
9
CSR und Brand Management : Marken nachhaltig führen
8
Erfolgreiche Markendifferenzierung : Strategie und Praxis professioneller Markenprofilierung
8
Hamburger Schriften zur Marketingforschung
8
International marketing review
8
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
8
Journal of historical research in marketing
8
Marketing : ZFP ; journal of research and management
8
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ECONIS (ZBW)
24
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1
Deciphering consumer commitment : exploring the dual influence of self-brand and self-group relationships
Bauer, Brittney C.
;
Carlson, Brad D.
;
Arnold, Mark J.
- In:
Psychology & marketing
40
(
2023
)
12
,
pp. 2539-2558
Persistent link: https://www.econbiz.de/10014432499
Saved in:
2
How songs from growing up and viewers' attachment styles affect video ads' effectiveness
Lourenço, Carlos Jorge da Silva
;
Isabella, Giuliana
; …
- In:
Psychology & marketing
40
(
2023
)
1
,
pp. 209-233
Persistent link: https://www.econbiz.de/10013465222
Saved in:
3
Consumers' identity signaling towards social groups : the effects of dissociative desire on brand prominence preferences
Raimondo, Maria Antonietta
;
Cardamone, Ernesto
;
Miceli, …
- In:
Psychology & marketing
39
(
2022
)
10
,
pp. 1964-1978
Persistent link: https://www.econbiz.de/10013465133
Saved in:
4
Brands in a game or a game for brands? : comparing the persuasive effectiveness of in-game advertising and advergames
Ghosh, Tathagata
;
Sreejesh, S.
;
Dwivedi, Yogesh Kumar
- In:
Psychology & marketing
39
(
2022
)
12
,
pp. 2328-2348
Persistent link: https://www.econbiz.de/10013465194
Saved in:
5
Adbusting : how advertising altered by activists affects brands
Maier, Erik
;
Mafael, Alexander
- In:
Psychology & marketing
41
(
2024
)
4
,
pp. 938-957
Persistent link: https://www.econbiz.de/10014519056
Saved in:
6
Is this really me? : investigating brand personality self-congruity on consumer behavior in video-based social media
Bargoni, Augusto
;
Giachino, Chiara
;
Gutuleac, Rada
; …
- In:
Psychology & marketing
41
(
2024
)
5
,
pp. 1115-1132
Persistent link: https://www.econbiz.de/10014530974
Saved in:
7
Strong versus weak consumer-brand relationships : matching psychological sense of brand community and type of advertising appeal
Bauer, Brittney C.
- In:
Psychology & marketing
40
(
2023
)
4
,
pp. 791-810
Persistent link: https://www.econbiz.de/10014290861
Saved in:
8
To protect and support : why would consumers find foods tastier if these foods help support a desired self-identity
Tal, Aner
;
Gvili, Yaniv
;
Amar, Moty
- In:
Psychology & marketing
39
(
2022
)
4
,
pp. 701-714
Persistent link: https://www.econbiz.de/10013165426
Saved in:
9
Buying happiness : how brand engagement in self-concept affects purchase happiness
Razmus, Wiktor
;
Grabner-Kräuter, Sonja
;
Kostyra, Martyna
; …
- In:
Psychology & marketing
39
(
2022
)
11
,
pp. 2096-2109
Persistent link: https://www.econbiz.de/10013465146
Saved in:
10
Anthropomorphizing religious advertising : the moderating role of political ideology
Van Esch, Patrick
;
Cui, Yuanyuan
;
Arli, Denni
; …
- In:
Psychology & marketing
39
(
2022
)
12
,
pp. 2284-2301
Persistent link: https://www.econbiz.de/10013465190
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