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~isPartOf:"Psychology & marketing"
~subject:"Advertising"
~subject:"Deutschland"
~subject:"Social web"
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Search: subject_exact:"Markenpolitik"
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Advertising
Deutschland
Social web
Brand management
112
Markenführung
112
Consumer behaviour
89
Konsumentenverhalten
89
Brand image
70
Markenimage
70
Brand
48
Markenartikel
48
Beziehungsmarketing
26
Relationship marketing
26
Advertising effects
23
Werbewirkung
23
Personality psychology
13
Persönlichkeitspsychologie
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Social Web
12
Internet marketing
10
Online-Marketing
10
Werbung
9
Customer satisfaction
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Kundenzufriedenheit
8
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8
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8
brand loyalty
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branding
7
Celebrity endorsement
5
Celebrity-Werbung
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Emotion
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5
brand personality
5
Brand extension
4
Brand loyalty
4
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4
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23
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Aboulnasr, Khaled
1
Albrecht, Carmen-Maria
1
Arli, Denni
1
Bagozzi, Richard P.
1
Bargoni, Augusto
1
Bauer, Brittney C.
1
Bauer, Hans H.
1
Bhattacharjee, Debashree Roy
1
Borel, Laurence
1
Christodoulides, George
1
Cui, Yuanyuan
1
DeCotiis, Allen R.
1
Dimitriu, Radu
1
Dimoka, Angelika
1
Dwivedi, Yogesh Kumar
1
Ekinci, Yuksel
1
Fritz, Wolfgang
1
Ghosh, Tathagata
1
Giachino, Chiara
1
Gould, Stephen J.
1
Guesalaga, Rodrigo
1
Gutuleac, Rada
1
Haber, Tobias E.
1
Haggerty, Nicole
1
Hamilton Rice, Dan
1
Honora, Andreawan
1
Hutchins, Jennifer
1
Isabella, Giuliana
1
Keeling, Kathleen A.
1
Kempe, Michael
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Kocher, Bruno
1
Koçak, Akın
1
Kuanr, Abhisek
1
Kuo, Andrew
1
Liao, Junyun
1
Lo, Fang Yi
1
Lorenz, Bettina
1
Lourenço, Carlos Jorge da Silva
1
Mafael, Alexander
1
Maier, Erik
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Psychology & marketing
Journal of business research : JBR
134
SpringerLink / Bücher
111
The journal of product & brand management
68
The journal of brand management : an international journal
64
Journal of retailing and consumer services
60
International journal of internet marketing and advertising : IJIMA
53
Journal of marketing communications
43
Innovatives Markenmanagement
42
International journal of advertising : the review of marketing communications
39
Research
35
Journal of promotion management : innovations in planning and applied research
33
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
33
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
31
Springer eBook Collection / Business and Economics
27
International journal of advertising : the quarterly review of marketing communications
24
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
23
Journal of advertising research
22
Journal of marketing management : MM
21
Journal of promotion management : JPM
21
Gabler Edition Wissenschaft
20
Marketing intelligence & planning
20
Business horizons
19
Asia Pacific journal of marketing and logistics
18
Springer eBook Collection
18
Journal of internet commerce
17
Tourism management : research, policies, practice
17
Journal of marketing
16
Journal of marketing management : JMM ; journal of the Academy of Marketing
16
Gabler Research
15
European journal of marketing : EJM
14
International journal of consumer studies
14
Journal of fashion marketing and management
14
Journal of global marketing
14
Cogent business & management
13
European Sport management quarterly : ESMQ
13
Industrial marketing management : the international journal for industrial and high-tech firms
13
International journal of electronic marketing and retailing : IJEMR
13
Journal of advertising
13
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
12
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ECONIS (ZBW)
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1
The bittersweet of consumer-human brand relationships in the social media context
Honora, Andreawan
;
Zadeh, Maryam Memar
;
Haggerty, Nicole
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 547-574
Persistent link: https://www.econbiz.de/10014467612
Saved in:
2
How songs from growing up and viewers' attachment styles affect video ads' effectiveness
Lourenço, Carlos Jorge da Silva
;
Isabella, Giuliana
; …
- In:
Psychology & marketing
40
(
2023
)
1
,
pp. 209-233
Persistent link: https://www.econbiz.de/10013465222
Saved in:
3
Brands in a game or a game for brands? : comparing the persuasive effectiveness of in-game advertising and advergames
Ghosh, Tathagata
;
Sreejesh, S.
;
Dwivedi, Yogesh Kumar
- In:
Psychology & marketing
39
(
2022
)
12
,
pp. 2328-2348
Persistent link: https://www.econbiz.de/10013465194
Saved in:
4
Adbusting : how advertising altered by activists affects brands
Maier, Erik
;
Mafael, Alexander
- In:
Psychology & marketing
41
(
2024
)
4
,
pp. 938-957
Persistent link: https://www.econbiz.de/10014519056
Saved in:
5
Is this really me? : investigating brand personality self-congruity on consumer behavior in video-based social media
Bargoni, Augusto
;
Giachino, Chiara
;
Gutuleac, Rada
; …
- In:
Psychology & marketing
41
(
2024
)
5
,
pp. 1115-1132
Persistent link: https://www.econbiz.de/10014530974
Saved in:
6
Mapping brand community research from 2001 to 2021 : assessing the field's stage of development and a research agenda
Veloutsou, Cleopatra
;
Liao, Junyun
- In:
Psychology & marketing
40
(
2023
)
3
,
pp. 431-454
Persistent link: https://www.econbiz.de/10014290734
Saved in:
7
Strong versus weak consumer-brand relationships : matching psychological sense of brand community and type of advertising appeal
Bauer, Brittney C.
- In:
Psychology & marketing
40
(
2023
)
4
,
pp. 791-810
Persistent link: https://www.econbiz.de/10014290861
Saved in:
8
What drives sponsorship effectiveness? : an examination of the roles of brand community identification, brand authenticity, and sponsor-club congruence
Moharana, Tapas Ranjan
;
Bhattacharjee, Debashree Roy
; …
- In:
Psychology & marketing
40
(
2023
)
6
,
pp. 1211-1236
Persistent link: https://www.econbiz.de/10014291839
Saved in:
9
Personal information disclosure on social networking sites
Aboulnasr, Khaled
;
Tran, Gina A.
;
Park, Taehoon
- In:
Psychology & marketing
39
(
2022
)
2
,
pp. 294-308
Persistent link: https://www.econbiz.de/10012796096
Saved in:
10
Strategies for successful personal branding of celebrities on social media platforms : involvement or information sharing?
Lo, Fang Yi
;
Peng, Jing-Xiang
- In:
Psychology & marketing
39
(
2022
)
2
,
pp. 320-330
Persistent link: https://www.econbiz.de/10012796104
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