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~isPartOf:"Psychology & marketing"
~subject:"Advertising effects"
~subject:"Internet marketing"
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Search: subject_exact:"Konsumverhalten"
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Advertising effects
Internet marketing
Consumer behaviour
652
Konsumentenverhalten
652
Brand image
101
Markenimage
101
Brand management
89
Markenführung
89
Beziehungsmarketing
74
Relationship marketing
74
Brand
63
Markenartikel
63
USA
62
United States
62
Werbewirkung
59
Emotion
55
Personality psychology
49
Persönlichkeitspsychologie
49
Customer satisfaction
48
Kundenzufriedenheit
48
Experiment
43
Social Web
38
Social web
38
Advertising
36
Online retailing
36
Online-Handel
36
Werbung
36
Viral marketing
33
Virales Marketing
33
Einzelhandel
32
Retail trade
32
Dienstleistungsqualität
26
Service quality
26
Cognition
25
Kognition
25
Luxury goods
25
Luxusgüter
25
Confidence
24
Vertrauen
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Online-Marketing
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72
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Bauer, Brittney C.
2
Bigné Alcañiz, J. Enrique
2
Chang, Yaping
2
Esmark Jones, Carol L.
2
Septianto, Felix
2
Tran, Gina A.
2
Aboulnasr, Khaled
1
Acikgoz, Fulya
1
Akturan, Ulun
1
Alguezaui, Salma
1
Anlamlier, Eda
1
Appan, Radha
1
Arendsen, Jolien
1
Arli, Denni
1
Arnold, Mark J.
1
Ashley, Christy
1
Auschaitrakul, Sumitra
1
Bagozzi, Richard P.
1
Bailey, Ainsworth A.
1
Bambauer-Sachse, Silke
1
Bandyopadhyay, Argho
1
Bargoni, Augusto
1
Barnes, Bradley R.
1
Barney, Christian
1
Boeuf, Benjamin
1
Boon, Edward
1
Borel, Laurence
1
Boudewyns, Vanessa
1
Braig, Bridgette M.
1
Breazeale, Michael
1
Briñol, Pablo
1
Buzeta, Cristian
1
Caplliure, Eva-María
1
Casado-Aranda, Luis-Alberto
1
Chang, Chingching
1
Chen, Wei-Fen
1
Cheng, Li-Keng
1
Choi, Sungchul
1
Choi, Yung Kyun
1
Christodoulides, George
1
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Psychology & marketing
Journal of business research : JBR
287
Journal of retailing and consumer services
195
Journal of marketing communications
161
International journal of advertising : the review of marketing communications
141
International journal of internet marketing and advertising : IJIMA
130
International journal of advertising : the quarterly review of marketing communications
99
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
89
Journal of promotion management : innovations in planning and applied research
88
Journal of promotion management : JPM
74
The journal of product & brand management
73
International journal of hospitality management
71
Journal of advertising research
67
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
67
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
58
International journal of electronic marketing and retailing : IJEMR
52
Journal of internet commerce
51
Asia Pacific journal of marketing and logistics
50
Journal of advertising : official publication of the American Academy of Advertising
50
Marketing letters : a journal of research in marketing
50
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
49
Cogent business & management
48
The journal of brand management : an international journal
47
Journal of marketing research : JMR
45
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
44
European journal of marketing : EJM
42
Journal of marketing
41
International journal of consumer studies
40
Marketing intelligence & planning
39
Tourism management : research, policies, practice
39
Electronic commerce research
38
Young consumers : insight and ideas for responsible marketers
38
Management science : journal of the Institute for Operations Research and the Management Sciences
37
Journal of international consumer marketing
35
The journal of consumer marketing
35
Journal of current issues and research in advertising : JCIRA
34
International journal of contemporary hospitality management
33
Health marketing quarterly
32
Journal of global marketing
32
Journal of electronic commerce research : JECR
31
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ECONIS (ZBW)
72
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1
The interplay of information order and locus of attention on the truth effect in healthy food advertisements
Jang, Jung Min
- In:
Psychology & marketing
41
(
2024
)
1
,
pp. 16-26
Persistent link: https://www.econbiz.de/10014467461
Saved in:
2
The bittersweet of consumer-human brand relationships in the social media context
Honora, Andreawan
;
Zadeh, Maryam Memar
;
Haggerty, Nicole
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 547-574
Persistent link: https://www.econbiz.de/10014467612
Saved in:
3
The application of neuromarketing tools in communication research : a comprehensive review of trends
Casado-Aranda, Luis-Alberto
;
Sánchez-Fernández, Juan
; …
- In:
Psychology & marketing
40
(
2023
)
9
,
pp. 1737-1756
Persistent link: https://www.econbiz.de/10014338321
Saved in:
4
When less is more : understanding consumers' responses to minimalist appeals
Chen, Wei-Fen
;
Liu, Jingshi
- In:
Psychology & marketing
40
(
2023
)
10
,
pp. 2151-2162
Persistent link: https://www.econbiz.de/10014338496
Saved in:
5
How songs from growing up and viewers' attachment styles affect video ads' effectiveness
Lourenço, Carlos Jorge da Silva
;
Isabella, Giuliana
; …
- In:
Psychology & marketing
40
(
2023
)
1
,
pp. 209-233
Persistent link: https://www.econbiz.de/10013465222
Saved in:
6
Brand placements in video games : how local in-game experiences influence brand attitudes
Ingendahl, Moritz
;
Vogel, Tobias
;
Mädche, Alexander
; …
- In:
Psychology & marketing
40
(
2023
)
2
,
pp. 274-287
Persistent link: https://www.econbiz.de/10014290543
Saved in:
7
How celebrity status and gaze direction in ads drive visual attention to shape consumer decisions
D'Ambrogio, Simone
;
Werksman, Noah
;
Platt, Michael L.
; …
- In:
Psychology & marketing
40
(
2023
)
4
,
pp. 723-734
Persistent link: https://www.econbiz.de/10014290848
Saved in:
8
Relationship (breakup) reminders drive online advertising effectiveness
Tan, Ser Zian
;
Bandyopadhyay, Argho
;
Septianto, Felix
- In:
Psychology & marketing
40
(
2023
)
6
,
pp. 1152-1161
Persistent link: https://www.econbiz.de/10014291784
Saved in:
9
The impact of COVID-19 on consumer evaluation of authentic advertising messages
Park, Jooyoung
;
Kim, Jungkeun
;
Lee, Daniel C.
;
Kim, …
- In:
Psychology & marketing
39
(
2022
)
1
,
pp. 76-89
Persistent link: https://www.econbiz.de/10012796063
Saved in:
10
Hand movement speed in advertising elicits gender stereotypes and consumer responses
Sumit Malik
;
Sayin, Eda
- In:
Psychology & marketing
39
(
2022
)
2
,
pp. 331-345
Persistent link: https://www.econbiz.de/10012796106
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