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~isPartOf:"Psychology & marketing"
~subject:"Altruismus"
~subject:"Experiment"
~subject:"Markenführung"
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Psychology & marketing
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Don't put me on the spot : the role of perceived intrusiveness in public donation solicitations
Sanchez, Alison
;
Kull, Alexander J.
- In:
Psychology & marketing
39
(
2022
)
12
,
pp. 2401-2412
Persistent link: https://www.econbiz.de/10013465203
Saved in:
2
Identifying (our) donors : toward a social psychological understanding of charity selection in Australia
Chapman, Cassandra M.
;
Louis, Winnifred R.
;
Masser, …
- In:
Psychology & marketing
35
(
2018
)
12
,
pp. 980-989
Persistent link: https://www.econbiz.de/10011970095
Saved in:
3
Should cookie monster adopt a healthy lifestyle or continue to indulge? : insights into brand icons
Merchant, Altaf
;
LaTour, Kathryn A.
;
Ford, John B.
; …
- In:
Psychology & marketing
35
(
2018
)
1
,
pp. 64-78
Persistent link: https://www.econbiz.de/10011970169
Saved in:
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