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~isPartOf:"Psychology & marketing"
~subject:"Beziehungsmarketing"
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Beziehungsmarketing
Switching behaviour
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hedonic
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Psychology & marketing
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ECONIS (ZBW)
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Will they pitch or will they switch? : Comparing Chinese and American consumers
Krishen, Anjala S.
;
Hu, Han-Fen
- In:
Psychology & marketing
35
(
2018
)
3
,
pp. 210-219
Persistent link: https://www.econbiz.de/10011970157
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2
Investigating customer resistance to change in transaction relationship with an internet vendor
Kim, Hee-Woong
;
Gupta, Sumeet
- In:
Psychology & marketing
29
(
2012
)
4
,
pp. 257-269
Persistent link: https://www.econbiz.de/10009534085
Saved in:
3
Service quality, perceived value, corporate image, and customer loyalty in the context of varying levels of switching costs
Wang, Chung-yu
- In:
Psychology & marketing
27
(
2010
)
3
,
pp. 252-262
Persistent link: https://www.econbiz.de/10003956556
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