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~subject:"Consumer behaviour"
~subject:"USA"
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Search: subject:"Fernsehprogramm"
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Consumer behaviour
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Fernsehprogramm
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Television programme
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Psychology & marketing
The journal of media economics
14
Journal of advertising research
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Working paper / National Bureau of Economic Research, Inc.
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JMM : the international journal on media management
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Reihe Arbeitspapiere des Instituts für Rundfunkökonomie an der Universität zu Köln
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Applied economics letters
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Engaging consumers through branded entertainment and convergent media
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European journal of marketing : EJM
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International journal of sport finance
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Journal of advertising : official publication of the American Academy of Advertising
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NBER working paper series
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Allmächtige PR, ohnmächtige PR : die doppelte Vertrauenskrise der PR
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Contemporary research in sports economics : proceedings of the 5th ESEA Conference
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Cultural studies and anti-consumerism : a critical encounter
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Has reality television come of age as a promotional platform? : modeling the endorsement effectiveness of celebreality and reality stars
Tran, Gina A.
;
Strutton, David
- In:
Psychology & marketing
31
(
2014
)
4
,
pp. 294-305
Persistent link: https://www.econbiz.de/10010347719
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2
Adolescent motivations for reality television viewing : an exploratory study
Patino, Anthony
;
Kaltcheva, Velitchka D.
;
Smith, Michael F.
- In:
Psychology & marketing
29
(
2012
)
3
,
pp. 136-143
Persistent link: https://www.econbiz.de/10009510134
Saved in:
3
Consumer loyalty in sport spectatorship services : the relationships with consumer satisfaction and team identification
Bodet, Guillaume
;
Bernache-Assollant, Iouri
- In:
Psychology & marketing
28
(
2011
)
8
,
pp. 781-802
Persistent link: https://www.econbiz.de/10009267754
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