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~isPartOf:"Psychology & marketing"
~subject:"Consumer behaviour"
~subject:"cause-related marketing"
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Consumer behaviour
cause-related marketing
Cause-Related Marketing
10
Cause-related marketing
10
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6
Marketing management
4
Marketingmanagement
4
Beziehungsmarketing
2
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2
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cause-related marketing (CRM)
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Altruism
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Badenes-Rocha, Alberto
1
Bigné Alcañiz, J. Enrique
1
Chang, Chun-tuan
1
Ghosh Chowdhury, Tilottama
1
Hamby, Anne
1
Khare, Adwait
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Kim, Sukhyun
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Kull, Alexander J.
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Lagomarsino, Maria
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Lemarié, Linda
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Park, Kiwan
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Ruiz Mafe, Carla
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Psychology & marketing
International review on public and non-profit marketing
18
Journal of business research : JBR
13
Journal of business ethics : JOBE
8
Journal of marketing communications
8
Journal of nonprofit & public sector marketing
7
Journal of retailing and consumer services
6
International journal of advertising : the review of marketing communications
5
European journal of marketing : EJM
4
Cogent business & management
3
International journal of advertising : the quarterly review of marketing communications
3
Journal of Business Ethics
3
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
3
Journal of promotion management : JPM
3
Journal of promotion management : innovations in planning and applied research
3
Journal of the Academy of Marketing Science
3
The journal of consumer marketing
3
World review of entrepreneurship, management and sustainable development
3
Amfiteatru Economic Journal
2
Asian journal of sustainability and social responsibility
2
Australian journal of management
2
Cogent Business & Management
2
Corporate reputation review : an international journal
2
European Sport management quarterly : ESMQ
2
International journal of Indian culture and business management : IJICBM
2
International journal of business communication : IJBC ; a publication of the Association of Business Communication
2
International journal of business competition and growth : IJBCG
2
International journal of emerging markets
2
International journal of internet marketing and advertising : IJIMA
2
International journal of nonprofit and voluntary sector marketing
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal for global business advancement : JGBA
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of consumer marketing
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Journal of international consumer marketing
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Journal of international food & agribusiness marketing
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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1
Impact of cause-related marketing on consumer advocacy and cause participation : a causal model based on self-reports and eye-tracking measures
Badenes-Rocha, Alberto
;
Bigné Alcañiz, J. Enrique
; …
- In:
Psychology & marketing
39
(
2022
)
1
,
pp. 214-226
Persistent link: https://www.econbiz.de/10012796087
Saved in:
2
Don't put me on the spot : the role of perceived intrusiveness in public donation solicitations
Sanchez, Alison
;
Kull, Alexander J.
- In:
Psychology & marketing
39
(
2022
)
12
,
pp. 2401-2412
Persistent link: https://www.econbiz.de/10013465203
Saved in:
3
Should companies hope instead? : the role of verbal cues in consumers' evaluation of cause-related marketing (CRM)
Lagomarsino, Maria
;
Lemarié, Linda
- In:
Psychology & marketing
39
(
2022
)
1
,
pp. 227-238
Persistent link: https://www.econbiz.de/10012796089
Saved in:
4
Cause-related marketing of luxury brands : nudging materialists to act prosocially
Kim, Sukhyun
;
Park, Kiwan
;
Shrum, L. J.
- In:
Psychology & marketing
39
(
2022
)
6
,
pp. 1204-1217
Persistent link: https://www.econbiz.de/10013280077
Saved in:
5
One for me, one for you : cause-related marketing with buy-one give-one promotions
Hamby, Anne
- In:
Psychology & marketing
33
(
2016
)
9
,
pp. 692-703
Persistent link: https://www.econbiz.de/10011560112
Saved in:
6
Matching a cause with self-schema : the moderating effect on brand preferences
Ghosh Chowdhury, Tilottama
;
Khare, Adwait
- In:
Psychology & marketing
28
(
2011
)
8
,
pp. 825-842
Persistent link: https://www.econbiz.de/10009267750
Saved in:
7
To donate or not to donate? : product characteristics and framing effects of cause-related marketing on consumer purchase behavior
Chang, Chun-tuan
- In:
Psychology & marketing
25
(
2008
)
12
,
pp. 1089-1110
Persistent link: https://www.econbiz.de/10003780045
Saved in:
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