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~isPartOf:"Psychology & marketing"
~subject:"Internet marketing"
~subject:"Markenimage"
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Search: subject_exact:"Mundpropaganda"
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Internet marketing
Markenimage
Viral marketing
61
Virales Marketing
61
Consumer behaviour
34
Konsumentenverhalten
34
Social Web
17
Social web
17
Online-Marketing
15
Customer satisfaction
10
Kundenzufriedenheit
10
word-of-mouth
8
Beziehungsmarketing
7
Dienstleistungsqualität
7
Relationship marketing
7
Service quality
7
Brand image
6
Emotion
6
Personality psychology
6
Persönlichkeitspsychologie
6
Kaufentscheidung
5
Online retailing
5
Online-Handel
5
Purchase decision
5
social media
5
Advertising effects
4
Brand
4
Brand management
4
Cognition
4
Experiment
4
Kognition
4
Markenartikel
4
Markenführung
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USA
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United States
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Virtual reality
4
Virtuelle Realität
4
Werbewirkung
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eWOM
4
word of mouth
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20
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De Angelis, Matteo
2
Pozharliev, Rumen
2
Acikgoz, Fulya
1
Agnihotri, Arpita
1
Alguezaui, Salma
1
Anlamlier, Eda
1
Augusto, Mário Gomes
1
Ballestar, María Teresa
1
Bhattacharya, Saurabh
1
Bigné Alcañiz, J. Enrique
1
Bock, Dora E.
1
Boon, Edward
1
Bose Godbole, Mousumi
1
Breazeale, Michael
1
Buyova, Daniela
1
Caplliure, Eva-María
1
Cervera-Taulet, Amparo
1
Delgado-Ballester, Elena
1
Di Cioccio, Martina
1
Esmark Jones, Carol L.
1
Filieri, Raffaele
1
Folse, Judith Anne Garretson
1
Frankwick, Gary L.
1
Gonc̦alves, Helena Martins
1
Gough, Brendan
1
Hall, Matthew
1
King, Karen Whitehill
1
Li, Chunyu
1
Martins, Telma Gomes
1
Meißner, Martin
1
Miquel, María-José
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Neves, Cristiana
1
Nikolinakou, Angeliki
1
Palazon, Mariola
1
Porter, McDowell
1
Ramirez, Edward
1
Rauschnabel, Philipp A.
1
Reynolds, Kristy E.
1
Rossi, Dario
1
Saenger, Christina
1
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Psychology & marketing
Journal of business research : JBR
89
Journal of retailing and consumer services
52
International journal of hospitality management
49
International journal of internet marketing and advertising : IJIMA
40
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
38
Journal of marketing communications
33
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
28
Information systems research : ISR
28
Tourism management : research, policies, practice
27
Electronic commerce research
25
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
25
Journal of hospitality marketing & management
24
Journal of management information systems : JMIS
24
The journal of product & brand management
24
International journal of electronic marketing and retailing : IJEMR
23
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
23
International journal of contemporary hospitality management
22
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
22
International journal of advertising : the review of marketing communications
20
Journal of internet commerce
20
Journal of marketing
19
Journal of travel and tourism marketing
17
Journal of electronic commerce research : JECR
16
International journal of advertising : the quarterly review of marketing communications
15
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
15
Journal of advertising research
15
Journal of promotion management : innovations in planning and applied research
15
European journal of marketing : EJM
14
International journal of consumer studies
14
International journal of technology marketing : IJTMkt
13
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
13
Cogent business & management
12
The journal of brand management : an international journal
12
Asia Pacific journal of marketing and logistics
11
Management science : journal of the Institute for Operations Research and the Management Sciences
11
SpringerLink / Bücher
11
Business horizons
10
Electronic markets : EM ; the international journal of electronic commerce and business media
10
International journal of business information systems : IJBIS
10
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ECONIS (ZBW)
20
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1
Beyond the gimmick : how affective responses drive brand attitudes and intentions in augmented reality marketing
Zanger, Vera
;
Meißner, Martin
;
Rauschnabel, Philipp A.
- In:
Psychology & marketing
39
(
2022
)
7
,
pp. 1285-1301
Persistent link: https://www.econbiz.de/10013280095
Saved in:
2
Pawsitively powerful : why and when pet influencers boost social media effectiveness
Di Cioccio, Martina
;
Pozharliev, Rumen
;
De Angelis, Matteo
- In:
Psychology & marketing
41
(
2024
)
7
,
pp. 1614-1628
Persistent link: https://www.econbiz.de/10014555635
Saved in:
3
Influencers' "organic" persuasion through electronic word of mouth : a case of sincerity over brains and beauty
Filieri, Raffaele
;
Acikgoz, Fulya
;
Li, Chunyu
; …
- In:
Psychology & marketing
40
(
2023
)
2
,
pp. 347-364
Persistent link: https://www.econbiz.de/10014290684
Saved in:
4
Value dimensions of gamification and their influence on brand loyalty and word-of-mouth : relationships and combinations with satisfaction and brand love
Torres, Pedro M.
;
Augusto, Mário Gomes
;
Neves, Cristiana
- In:
Psychology & marketing
39
(
2022
)
1
,
pp. 59-75
Persistent link: https://www.econbiz.de/10012796060
Saved in:
5
Developing a multi-dimensional product evaluation scale
Tajdini, Saeed
;
Ramirez, Edward
;
Frankwick, Gary L.
- In:
Psychology & marketing
39
(
2022
)
2
,
pp. 271-293
Persistent link: https://www.econbiz.de/10012796095
Saved in:
6
A picture says more than a thousand words : using consumer neuroscience to study instagram users' responses to influencer advertising
Pozharliev, Rumen
;
Rossi, Dario
;
De Angelis, Matteo
- In:
Psychology & marketing
39
(
2022
)
7
,
pp. 1336-1349
Persistent link: https://www.econbiz.de/10013280100
Saved in:
7
Temporary or permanent social media post? : the impact of product type
Anlamlier, Eda
;
Ulu, Sevincgul
- In:
Psychology & marketing
39
(
2022
)
9
,
pp. 1736-1746
Persistent link: https://www.econbiz.de/10013465110
Saved in:
8
Tell it like it is : the effects of differing responses to negative online reviews
Esmark Jones, Carol L.
;
Stevens, Jennifer L.
; …
- In:
Psychology & marketing
35
(
2018
)
12
,
pp. 891-901
Persistent link: https://www.econbiz.de/10011970105
Saved in:
9
Motivations for posting online reviews in the hotel industry
Gonc̦alves, Helena Martins
;
Silva, Graça Miranda
; …
- In:
Psychology & marketing
35
(
2018
)
11
,
pp. 807-817
Persistent link: https://www.econbiz.de/10011970111
Saved in:
10
Viral video ads : emotional triggers and social media virality
Nikolinakou, Angeliki
;
King, Karen Whitehill
- In:
Psychology & marketing
35
(
2018
)
10
,
pp. 715-726
Persistent link: https://www.econbiz.de/10011970116
Saved in:
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